DDB lures DraftFCB managing director Justin Mowday to fill newly created MD role
DDB New Zealand has lured DraftFCB managing director Justin Mowday to become its MD, a newly created role at the agency. Reporting to DDB Group CEO Sandy Moore, Mowday will be responsible for leading the agency’s business performance and key client relationships.
Moore says the agency has experienced tremendous growth over the last few years, with 2009 their most successful year ever: “This new role is an investment in our future. Today we have many more staff than we did five years ago, and our business has grown dramatically in the last three years.”
An international search was conducted, however Moore says the rightcandidate was just down the road: “Justin impressed with his trackrecord at DraftFCB where he has been for five years, the past two asmanaging director. We believe he has the right nous to lead the DDBagency into the future and capitalise on the current business andcreative strength we now have.”
Mowday says he is thrilled to be joining New Zealand’s top advertisingagency: “DDB is one of the world’s most successful agency networks andDDB New Zealand is a shining light within that. I’m looking forward toworking with Sandy, Toby Talbot (ECD) and the rest of the team, andhelping build upon DDB’s impressive record of delivering results forits clients.”
“The last five years at DraftFCB have been an amazing time, helpinggrow the agency both in size and reputation and working with a range ofbrilliant clients and staff alike. It’s time for a change and theopportunity to lead the team at DDB, 2010 Agency of the Year from both Campaign Brief and the National Business Review, was too goodto turn down.”
Mowday will take up his role in the second half of this year,fulfilling his commitment to DraftFCB board, staff and clients. Hestarted his advertising career in 1995 in media at Saatchi &Saatchi, and included a stint in London as strategist at The IngramPartnership in 2004 before joining DraftFCB as general manager ClientService in March 2005.
24 Comments
the halls of FCB will never be the same
DDB used to have a managing director not that long ago. She was ‘restructured’ out as I recall.
She quit, like a lot of other senior people at the time and after. As for Mowday, the old school rules. Which school is he?
Everyone who works there knows who really runs the place. And it ain’t the MD. What has more than a few of us scratching our heads is why you’d leave a good vibe place like FCB to go to a bad vibe underworld like DDB? Money must be VERY good.
The MD role at DDB has been filled by more people than I’ve had hot dinners.
Good luck, but with a management team that dates back well over two decades, you’ll either be fired in your first year, leave through sheer frustration, or stick it out and hope that the minor shareholding will build into something more substantial.
Well done Justin, who better for the job.
So DDB lures another one into the trap. The place is full of people who have had more passovers for the big job than the Jewish Synagogue up the road. The knives will be flying already.
Juzzy Wuzzy!!!
limo. are you sure about this? call me
The DDB hating on this blog is tragic. Tall poppy syndrome. Mowday is a high flyer who deserved a better gig than his present one. Good on him. DDB are doing great work. They have the most stable senior management team in New Zealand (if you want to witness instability, check out the comings and goings on the Strand.)
Great work?
It’s even boring at x30.
The loose unit!
Terry. I know who you are.
DP
8.50, if you want to check out a retirement home, try Grey’s Ave.
This is a great sign – DDB finally recruiting a class act and planning to move on from the old boys. Let’s hope they give the guy a fair go and some real power to do what he does best.
That first comment was more than it seemed. Care to share something with the group, first-commenter?
He’s exactly what DDB need. And exactly what FCB need.
Why when CB reports news of DDB’s recruitments is the word ‘lure’ used…? Always with the ‘lure’…
Maybe it’s because the only way DDB can get good people to join them is by setting ‘snares’ (traps) or dangling ‘lures’ (money).
And it’s DDB who writes these releases, not CB. CB just publishes the BS for them.
Well I for one would like to wish Mr Mowday luck. Good luck mate.
I wish him luck because he is joining an agency where power and money come first along with the massive egos those two commodities are used to feed in the privileged few.
He is joining an agency where the powerless and poor fight amongst themselves for reward. Reward which is sparse and sprinkled out only to a favoured few. (Unless there is a staff happiness survey to complete and reward is sprinkled to all in return for a glowing comment or two.)
Good luck Mr Mowday. We hope you can change an agency that remains unchanged after 20 years of unchanged leadership.
Hopefully he’ll be able in influence the work, so that it can lurch out of the mid-nineties and into the second decade of this new-ish decade.
Or maybe not.
Doing so would require change from within. Which is exactly what all the previous MD’s at DDB have strived to do. And failed.
I hope he gets a view of the park.
Poor fuck. He’ll have to trot out the party line about how good it is to work with you know who. Lots of fodder coming up for Tui billboards.
Check out the headline. “NEWLY CREATED MD’s ROLE.” ‘Newly created’ my arse. They’ve had more hiring and firing and resigning from that role than any other but best not mention it because we all know their shit stinks on that score.
4.49 is right. Good luck Mowday. You’ll need it if all the other ‘newly created MD’s’ in that role are anything to go by.
Shit mate.
It’s not too late you knownever too late.
Turn around and RUNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN.