Tinning exits Marketforce Perth; DDB’s Lennox and Green to return as joint creative directors
CB WA Exclusive – Marketforce Perth and kiwi-expat creative director Andrew Tinning (left) have parted company, with Tinning having already left the agency.
Former Marketforce creatives Pat Lennox and Ben Green – currently at DDB Melbourne – will return to the agency as joint CDs, commencing in January next year.
Marketforce chairman John Driscoll said Tinning’s departure marked an amicable and mutually agreed parting of the ways and came as part of a major restructuring and repositioning of the agency: “We are of course sad to see Andrew go and thank him for both thecreative leadership he’s shown and the success he’s helped us achievein his time with Marketforce.”
During his six years with the agency, Tinning has led Marketforce to aperiod of creative dominance locally. He said he left the agency ongood terms, with pride in its achievements and his part in them: “After this many years in the game, one thing I understand is the reality of business and the challenges that Marketforce, along with many other agencies, are facing in the current climate.
“Marketforce is a great brand with an impressive history and a bright future and I wish them nothing but good luck as they reshape, redefine and rebuild over the coming year. During my time at the agency, I’ve worked with some top people and made some wonderful friends who I will never forget. And needless to say I’m proud of my contribution to what has been widely acknowledged as the most successful creative period in the company’s 35 year history.
“Over the coming weeks, I’ll be taking some much needed time out to play with my new chickens, tend to my much neglected garden and carefully plan my next move – wherever, whatever and whenever it may be.”
The move comes after the most tumultuous year in Marketforce’sthirty-six year history, culminating with the loss of cornerstoneclient Lotterywest in September.
Driscoll said that while Tinning would be missed, the agency’s creativeand management teams were engaged and excited about launching into thecompany’s next chapter and building on the success of the past 35 years.
“What we have been working towards in recent months is a refreshed,reinvigorated, agile, passionate and driven agency. The appointments ofRick Multari as Director of Client Services and Nicole Walton asDirector of Strategic Planning have been key planks in that strategyand have already made an enormous difference to our business. With theaddition of Ben and Patrick to head up our creative in the New Year, webelieve we have put together a team that represents the best theindustry has to offer.”
Green and Lennox, who both started their careers with Marketforce,return to the agency after a highly successful six years working theeastern states, most recently with DDB in Melbourne. They have workedon campaigns for Domino’s Pizza, Origin Energy, Target, Heinz, K-martand the rebranding of Coles Supermarkets.
They were amongst Perth most highly regarded creatives when they leftin 2004, with Green ranked no. 5 in the CB WA Creative Rankings that year.
10 Comments
Perth’s loss will be somebody else’s gain! Tinning is a bloody legend!
Posted on Aussie blog… definitely worth reporting here. Such an impassioned plea and so fucking needing to be said in NZ Today!
“Come home youth. We need you back. These half wit pommy cds are forcing us to make spots that look like they are shot in Brussels so the fuckers can apply for cd gigs in at some half baked knobby agency in Portugal or Poland. Wankers. I say send them all to a retail agency in Pontefract. Come home Tinning all is all forgiven.”
Come back AT!
I reckon he should come home. Enough of the pommy CD’s whom want to make ethereal 90 second ‘films’, talk endlessly about bullshit long copy ads, or wax lyrical about their days in London. Then, when you want to talk digital, they talk about ‘crowd-sourcing’ and shit ideas going viral.
Thankfully, these pommy CD’s are the last lot who will ever make it over here, most of the new ones that come over can’t hack it or head back home with their tails between their legs — much to everyone’s amusement. For many, they don’t understand why a $500,000 TV idea can’t be sold to a local client who has $40,000 max. It’s not like this in England.
Tinning stop fucking about. come home. Start your own agency. The clients need you. kiwi bank. speights. telecom. air nz. tnz. lottery’s and that’s just a few and Gordy’s been lost ever since you left….
Saatchi’s need a CD. Tinning resigns. How come no-one else has put two and two together?
8:01 because Saatchi’s is looking forwards, not backwards
But Saatchi’s are going backwards, big time.
2.18 as another old kiwi observing from afar: We used to have a voice that resonated with our people that gave us a character and a tone that made us unique-these days my friend, it seems we’ve lost it. You are obviously too young to remember the work that Andrew and his team did. They were inspirational thenand from what I’ve seen since, they still are to this day
Roberts is pulling the strings and will force Nicky to hire an old-schooler like AT. She will put up with it for 6 months then leave. We will get to the World Cup Final but lose narrowly after leading for most of the match.