Colenso BBDO behind butt-cam video for Levi’s which has attracted over 5m views in six days
CB Exclusive (updated) – Colenso BBDO Auckland is behind an international online web film campaign for Levi’s latest Curve ID Skinny Jeans which has attracted over 5 million viewers on YouTube in only six days. The unbranded web film – the connection to Levi’s is yet to be revealed – shows two hot Kiwi girls in Los Angeles who have rigged the back of their jeans so that they catch people checking out their asses.
The hot girls are New Zealand actresses Jessie Gurunathan and Reanin Johannink – and reportedly the campaign is such a hit that the girls currently have reporters stationed outside their homes in New Zealand.
Gurunanthan and Johannink (and their hot asses) also star in another video in which they teach you how to DIY your own butt-cam.
Colenso BBDO, Auckland executive creative director Nick Worthington told CB this morning that the brief from Levi’s headquarters in San Francisco came out of the blue around six months ago: “I thought it was a someone pulling our leg, like [former CEO] Brent Smart [now CEO of BBDO West, LA and SF].
“Anyway, Levi’s tells us it’s the fastest, most successful viral campaign Levi’s has ever done, and it’s only just started, so we’re pretty chuffed.”
Client: Levi’s (San Francisco HQ)
Agency: Colenso BBDO, Auckland
ECD: Nick Worthington
CD: Levi Savin
Creative Team: Jae Morrison, Kia and Zoe
Director: Jae Morrison
Account Director: Scot Coldham
23 Comments
Aren’t they just looking at the camera?
The Jesus shot is great. But are the other shots really the best footage that was captured? Is that it? Really????
Yeah I guess the video must be lame if only 3.5 million people watched it
You could put up a black screen with that title and still get the hits. Personally I’m a little concerned about the hygiene.
Love it – Fantastic idea! Camera size looks hearty though.
haha 8.06, in your face.
in your fat unsupportive face.
2 girls 1 butt.
That’s great content. Can your please turn the camera around the other way to. Mrrh.
Wow a viral ad campaign that actually is viral. Plaudits chaps! Top hole.
great work Jae.
Kudos. Hard to knock this, though some folks seem to manage.
So it turned out to be an ad. Cool. Quick, someone do the take off version. Im thinking same idea but people are grossed out and it is for a gym or diet food .. check your client lists Im sure you’ll find something
This is smart. Nice work guys, I hope it does well for you.
The girls were just live on TV1 Close Up. They were asked if the video was for an ad and the reply was ” No some guy Jae from Colenso just got us to do it.” They state that they were not paid also.
After the show they both tweet about their tv experience and tell their followers ” Exciting things to come, Stay tuned for more”
My thoughts;
Ok Jessie may not have been paid, but paid for to get to LA.
Ok they may not have been told they were shooting the video for a campaign.
That is benefit of the doubt though……
Whatever the campaign is, if a campaign, When poeple are answering questions dishonestly that is when problem arise.
Jessie Gurunathan is an actress. Following a script? maybe. Will she be a pawn in all of this?
I truely hope this all works out well in the end for all those involved without too much collateral damage.
I was just disappointed at the lack of FUCK ME! reactions.
But hey, the entry video will look good.
That’s what it’s all about these day, the entry video.
Hot Girls with tons of facebook friends, who all have tons of facebook friends.
Mischief with a camera on the internet.
of course it works. nice one.
Ok saw it before I knew it was an ad and it seemed lame.
(everybody knows hot girls get checked out when they walk by)
Now it makes sense.
Nice one.
Hey Levis, the 80’s called and want their ad back.
oh, wait. sorry.
interesting side note – the Captca was 505. How coolish is that.
People would look at my ass too if I had a camera sticking out of it.
Jessie Gurunathan likes Saatchi boys also, but enough said about that the better.
Yeah, they’re looking at the camera not their asses. You can’t miss the camera, c’mon people, lets be real about this.
If you’re gonna do it, do it like this http://www.youtube.com/watch?v=4tgNubDdnzY