Westpac counters kiwis’ impulse spending via Impulse Saver app developed by Colenso BBDO in consultation with Ogilvy UK’s Rory Sutherland
Westpac has launched an innovative impulse savings product to help New Zealanders save as impulsively as they spend. Impulse Saver, a free iPhone app developed for Westpac by Colenso BBDO, Auckland enables customers to save denominations of their choice up to $50 with a simple click of a button.
Colenso BBDO managing director Nick Garrett said the agency was challenged to help Westpac deliver something truly innovative and surprising for a bank: “We recalled comments made at a TED conference by Ogilvy UK vice-chairman Rory Sutherland who lamented our lack of ability to save as impulsively as we spend. And, in the spirit of TED, whose mantra is ‘Ideas worth Spreading’, we then developed a solution to that problem with Westpac’s online team in consultation with Rory,” says Garrett.
“I am delighted that Colenso BBDO and Westpac thought that my suggestion for impulse saving was an ‘Idea Worth Spreading’,” says Sutherland. “NZ seems to be a country which adopts and enacts ideas when everyone else is merely toying with them..”
The launch of Impulse Saver follows a Westpac survey of more than 500 New Zealanders that showed Kiwis spend $16.1 million a day on impulse and less than half (49%) have a savings account.
David McLean, GM – Wealth, Insurance, Private and Institutional Banking, says the Impulse Saver for iPhone App makes it easy for users to save on a whim instead of simply spending on a whim: “It’s simple to use, convenient and provides choice and opportunity. When you’re waiting in line to pay at the petrol station or in the supermarket you can save up to $50 with a couple of clicks on the app. It doesn’t get much easier than pushing a button.”
The Impulse Saver app is available free from the App Store via iPhone, wi-fi enabled iPod Touch or iPad devices.
25 Comments
Yes, yes, yes, but what’s the goss on
A: The Westpac business that is rumoured to be up for grabs.
B: The 20/30 poor souls that lost their jobs whilst their leader was on a jolly?
Look forward to reading the credits on this one.
I really like this one. No nasty comments. Just praise. Very smart.
Strange to see the american and Leif go on the record at NBR stating their were only 5 or 6 job losses. Why would you mislead a journalist on this when it is only going to come back and bite you? Dumb.
Nice. very nice.
I like it. Nice insight, nice execution.
20/30 souls out of Colenso would pretty much empty the place these days.
I heard theres also relocations and voluntary redundancys on offer which could be smart option if the vodafone rumours are true. anyone need a telco?
Read the thing about Saatchi’s in the NBR article. These things get out eventually and the liars end up looking like dickheads.
yeah colenso’s relocating to la la land to be closer to you halfwits
There are some big names being let go. And a good one too.
liars? in advertising? what do you mean?
12.36 names please
Are the rumours about Leif true?
If only they could wire the rumour mill to generate as much energy as it wastes.
You guys are all terrible bores. There’s still 3 hours left of today. Why don’t you get up from your desk and help someone make some good work happen?
Jono you are the bore. Everyone else is loving this. More posts people!
Good call Jono. 2.17, a little less time spent worrying about the staffing changes at an agency you’d love to work at, a little more time creating the work good enough to get you a job there.
Another idea the judges will love and the punters wont get. There cant be anybody using it.
20 gone from colenso – I’d say that’s round one how many will be gone in the next two months?
hi jim, how’s the bus going?
So good’s going?
Must of been a pisser to get axed straight after sports day. Management must have looked people in eye and socialised with them, knowing full well they were loading up the bullets.
And once again the bus driver will make out that he’s everyone’s fun little friend while secretly rifling through the pockets of the still warm corpses.
1.16 Jims gun is always loaded
A nice idea, but Bank of America released ‘Keep the Change’ in 2005. This ain’t a new idea people, not even for a bank.
http://www.businessweek.com/magazine/content/06_25/b3989445.htm
http://banking.about.com/od/savings/a/keepthechange.htm
Nah that keep the change thing is what Droga copied for ASB.
6.52 Impulse Saver is nothing like the Bank of America’s “Keep the change” idea. BOA is just like ASB’s “Save the change” though.