Acumen Republic wins MasterCard account

MasterCard Worldwide has appointed Acumen Republic as its New Zealand communications agency.

Acumen Republic will manage MasterCard’s corporate, consumer and government relations, as well as marketing communications activity for its worldwide sponsorship of Rugby World Cup 2011 and its All Blacks sponsorship.

Albert Naffah, Country Manager New Zealand, MasterCard Worldwide, saidAcumen Republic stood out in what was a highly competitive pitch.

Naffah said the appointment was part of MasterCard’s commitment to theNew Zealand market, and to its sponsorship of Rugby World Cup 2011.

“It is a great way to start the year and significantly adds to ourfinancial services practice,” said Acumen Republic Managing DirectorMichael Dunlop. “This is a particularly busy year for MasterCard and weare looking forward to this new collaboration.”

Acumen Republic has offices in Auckland, Wellington and Sydney, andwith 40 staff is New Zealand’s largest independent corporate andmarketing communications agency.