Mile-high madness with Richard Simmons
March 31 2011, 11:36 am | | 23 Comments
Eighties fitness guru Richard Simmons stars in this three-minute safety video for Air New Zealand directed by Curious Films.
The music video has Simmons leading the lycra-clad passengers through the safety check.
23 Comments
The prospect of sitting through that every time I fly is enough to make me switch to Air Kabul. Flying into a sky-scraper at 600mph would be sweet relief.
I’ve waited my whole life to set eyes on the glory of Machu Picchu. Now chances are I’ll have gouged my eyes out before the plane has even left Auckland.
This is quite funny …….. but sooooo gay ……….. and so targeted to over 50’s (I remember my mum watching this guy when I was really young)
If that’s Air NZ market – guess it’s good?
Hellish. Pass me another barf bag air nz
Dear God, stop the madness Hanko, pleeeeeasssssse
Normally this blog is a place where you come to slag off good ads made by somebody else. But fuck me this is genuinely fucking terrible.
Maybe there is a niche this appeals to but even they’ll tell you it’s fucking lame.
So where is Rico? Wait, lemme guess. Shoved up Richards bum?
This proves once and for all that 99 is the shittest ‘advertising agency’ in this part of the world. Please stop trying to make ads and go back to price points. You are not only destroying the Air New Zealand brand, you are dragging the New Zealand industry down with you.
Read the comments about this in the NBR. These people are the target market, and they’re not impressed.
This is utterly, utterly awful. I’ve been lucky enough to be on an AirNZ flight while it screened and even the flight crew were in absolute torment with embarrassment when it played. It’s completely destroying the brand and I truly hope someone can step in and stop this before too much damage has been done. It really is appalling.
Hanko, fire anyone even remotely involved in this utter embarrassment. This is a new low in in flight videos. And that Italian chipmunk shit was hard to beat. This airline carries the countries name. Have some respect for fucks sake.
I would challenge anyone on this blog slagging off this video to post a link to something they have posted on Youtube and received 1.5million views in less than a week.
1.5 million people saw those Heart of the City rubbish bags, surely?
@12.43:
http://www.youtube.com/watch?v=CD2LRROpph0
12.43 you are a dickhead. You gives a rats arse if 1.5 million 10 year olds in China watched it. There is 3.99 million NZ’rs who hate this shit and starting to hate their airline for it
who is richard simmons?
“You thought Rico was bad? Well this is worse. This is a national embarrassment” An actual quote from an Air NZ airline hostess yesterday. Nice work Fyfe-tator.
Must confess to joining the flight crew in cringing during my return trip yesterday – worst part about it is that the safety message is actually totally lost too… I’d argue that it drops below what must be a required level of info communication to passengers… actually quite irresponsible
Good on them doing something very different but I agree with the other punters. Businessmen on day to day red eye flights will soon start to be driven insane by this and will pay a premium to fly an alternative airline. The balance between information and yuk yuk jokes has gone too far in yuk yuk’s favour on this one.
http://www.thesmokinggun.com/documents/crime/richard-simmons-assaults-harley-salesman
In an airport no less.
Air NZ have been doing nice stuff over the last few years so well done,
The only problem with this is that feels they have lost any relevance to kiwis
You need a great ideas but they still be relevant.
This is absolutely disgusting, lame and ridiculous.
I don’t blame .99 – they’re held hostage by Air NZ – but the airline’s marketing staff should be lined up and shot.
realy cool, richard simmons is great and he has real on screen chemistry with whatisface …. henry.
however i would like to see tony veitch smuggling Kakapos in his girlfriends wheelchair.