Colenso scores NZ’s only Bronze at Direct Lions for Pedigree ‘Doggelganger’ campaign

New Zealand only scored one Bronze at the Direct Lions held tonight in Cannes – won by Colenso BBDO, Auckland for its Pedigree ‘Doggelganger’ campaign.

The Grand Prix went to BV McCann Erickson, Bucharest for their ‘American Rom’ entry for Kandia Dulce.

Of the 1,858 entries submitted in the Direct Lions category, an increase of 29% compared to 2010, 204 went on to make the shortlist of which 10 Gold, 15 Silver and 31 Bronze Lions were awarded.

VIEW THE WINNERS:

Direct Winners CL2011.xls