Progressive Enterprises claims top gong at tonight’s 2011 TVNZ-NZ Marketing Awards
Progressive Enterprises took out the Fairfax Media Supreme Award at the 2011 TVNZ-NZ Marketing Awards held in Auckland tonight.
Also winner of the Retail category, Progressive Enterprises was again rewarded for their marketing excellence that surrounded the merger of their three supermarket brands, ultimately forging a bold new positioning based on an enhanced definition of consumer value.
Similarly, New Zealand Lotteries had twice the reason to celebrate. In addition to winning the Fast Moving Consumer Goods Marketing Award, their head of marketing, Wendy Rayner (pictured left), joined the likes of Gillian Munnik, Geoff Ross and Adam Maxwell as the 2011 Marketer of the Year.
Convenor of Judges, Sue McCarty acknowledged Rayner’s “passion for the industry” and her achievements in revitalising the Lotto brand – the largest retail network in New Zealand.
Also stamping his name into marketing history is AUT University’s Max Woodhead who was praised by judge, Catherine Beard (Business NZ), for being “incredibly influential for his age and experience” and “able to achieve great results with incredibly low budget – which shows a huge amount of resourcefulness and creativity”.
Completing the trio of individual awards is Jeremy Irwin (left), who, unable to attend the awards night itself, was inducted into the Marketing Hall of Fame a week ahead of the awards night at the MA’s Brainy Breakfast. Irwin was applauded for his immense contribution to the industry, particularly when defending his members’ rights to advertise and helping bring about a much closer understanding between advertisers, agencies and media.
2011 TVNZ-NZ Marketing Awards Winners
Mailshop Business Marketing Award
Marine Industrial Design A Voyage of Discovery
Hotfoot Consumer Marketing Award
Air New Zealand Air NZ redefining long haul
University of Otago School of Business Emerging Business Award
2degrees Stay 2degrees
New Zealand Trade and Enterprise Export Marketing Award
Les Mills International Fit for export: Les Mills CX30 and Sh’Bam
BrandWorld Fast Moving Consumer Goods Marketing Award
New Zealand Lotteries It can all change in an instant
Not-for-Profit Award
New Zealand Book Month Books Change Lives Campaign
Morton Estate Wines Retail Award
Progressive Enterprises Countdown – Best Value Supermarket in NZ
Public Sector Marketing Award
Ministry of Health The Journal
TVNZ Innovation in Marketing Award
Powershop Powershop – the power of the people
Colmar Brunton Most Authentic Brand Award
Frucor Beverages New V Energy Frontiers
carboNZero programme Sustainability Award
All Good Organics All Good Bananas
AUT University Transformational Marketing Award
Mt. Cook Alpine Salmon Limited Mt. Cook Alpine Salmon
Fairfax Media Supreme Award
Progressive Enterprises Countdown – Best Value Supermarket in NZ
Pacific Micromarketing Marketer of the Year Award
Wendy Rayner New Zealand Lotteries
&some Rookie Marketer of the Year Award
Max Woodhead AUT University
TVNZ Marketing Hall of Fame Award
Jeremy Irwin