Toyota Hilux now ‘Tougher than you can imagine’ in new campaign via Saatchi & Saatchi NZ
To launch the all‐new 2012 Hilux, Toyota New Zealand, via Saatchi & Saatchi New Zealand, has launched a new campaign titled ‘Tougher than you can imagine’.
The idea launched exclusively online to the Toyota Facebook community last Friday, with the TV breaking during the France vs. All Blacks game on Saturday.
The ‘Tougher than you can imagine’ idea is rolling out across Facebook, YouTube, Print, Outdoor, Point of Sale and TV over the next month, with a participation idea over summer.
Says Saatchi & Saatchi NZ CEO Nicky Bell: “The campaign is the next expression of the famous Hilux ‘Unbreakable’ positioning that has been fueled in the past by such great campaigns as ‘Crumpy and Scotty’, ‘Bugger’ and ‘Bulls’. We’re pleased Kiwis are enjoying this as much as they did those.”
Says Toyota General Manager of Marketing Neeraj Lala: “The campaign has already been fueling great Hilux conversations around New Zealand with thousands of hits on YouTube, along with fantastic comments across our social media platforms.”
Client – Toyota NZ
General Manager Of Marketing – Neeraj Lala
Marketing Team Leader – Susanne Hardy
Agency – Saatchi & Saatchi NZ
ECD – Antonio Navas
Creative Director – Scott Huebscher
Copywriter – Scott Huebscher
Art Director – Scott Huebscher
Agency Producer – Jane Oak
Group Account Director – Mark Cochrane
Account Director – Luke Farmer
Head of Strategy – Murray Streets
Production Company: Thick As Thieves
Director: Leo Woodhead
Executive Producer: Nik Beachman
Producer: Nikki Smith
DoP: Ginny Loane
Production Designer: Kim Jarett
Editor: Peter Sciberras @ The Butchery
Colourist: Pete Ritchie @ Toybox
VFX Supervisors: Damon Duncan, Rhys Dippie and Stefan Coory
2D Post Production: Blockhead
Blockhead VFX Artists:
Stefan Coory, Mike Robinson, Nigel Mortimer, Andrew Stewart
VFX Producer: Angela Jackson Betts
3D Post Production: Assembly
3D Artists:
Damon Duncan
Gary Sullivan, Geoff Kirk-Smith, Rhys Dippie, Paul Jakovich,
Audio Post Production – Liquid Studios
Sound Design/Mix – Craig Matuschka
Music Track – Edvard Grieg “In the Hall of the Mountain King”
Music Composition – Peter Van Der Fluit
20 Comments
http://www.youtube.com/watch?v=-50dLMG19gY
It’s always a moment to look forward to; the new Toyota Hi-Lux ad.
I’ll say from the outset, I like this. I think it’s funny. It might be popular.
It’s also good to see Toyota putting some money into spot that airs online. Remember, it’s all about content, no matter how big the screen.
And well done Saatchis. Let’s be honest, everyone is watching them at the moment, especially in light of the Jason Paris appointment.
I’ve never eaten monkey. I imagine it would be a bit like goat. But with smaller bones.
I’ve eaten the odd bit of boar. Not much though. Pork bungs me up. I won’t poo for a week, and my fats will be rancid for all concerned.
Once upon a time, when visiting a mates’ farm outside Reefton, I was supposed to spend the day in the forest at the rear of the property hunting a wild boar that was wrecking havoc. Unfortunately, during a recce the previous day the boar savaged one of his dogs to death. When I arrived the next day to start the killing I was presented with the hosed out skull of said boar. Not ideal, not the sort of thing you can take home to the wife. Thankfully, his wife was a wonderful cook, so I scoffed numerous small mince pies and sweet cups of Nescafe Instant.
So yes, well done Saatchis. Jolly good effort. Looking forward to the next commercial in, maybe, three years?
I really really like this. It is funny and a little true.
Relevant, original, funny, mass
Wish we’d done it
Yep, it’s nice. And it rings true for the brand.
i too are of the like of this advertisment
@similar? No.
GO SAATCHI”S GO GO GO !!!
Nice one Leo.
Love the air brushing on the motorbike tank bit.
Jesus its actually pretty good
@Reviewer – Cool story bro
Hmmmm for the huge budget thought the cgi would look better – that lava looks like crap
The flames coming from the Boar look SHITE, could’ve sorted those for the kind of budget had on it…
Nice work Saatchi, some more like this and it’ll be called a come back 😉
but how did they get Murray Streets to play the Monkey?
really nice work Saatchi’s and all involved , about time some really adventurous spots returned to our televisions.
@simon … really ? all that goodness and that’s your comment
Lot’s of Saatchi comments on here today. ‘really adventurous spots’, Saatchis come back. pulease. Way to random for me, but I’ll let my mum be the judge.
The most entertaining part of it was when they put it on Campaign Brief and ‘The Reviewer” posted about it.
@Comeon. Your mum drive a Hilux?
Bro.
No, but a lot of her boyfriends do.