The 2degrees mission continues with Rhys Darby fronting new tvc + digital blitz via Whybin\TBWA

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Using the humour and comedic timing which has made him both a national treasure and internationally famous, Rhys shows viewers that with 2degrees you get fairer rates and Carryover Minutes, local call centres, business plans and nationwide coverage – even in good old ‘Palmie’.

And it ends with a cheeky nod to the future by asking ‘where will the mission take us next?’, a 2degrees Cola or even a 2degrees airline? One thing is for sure and it’s that 2degrees will continue to put New Zealanders back in control, with smart ideas delivered simply that allow Kiwis to stay connected.

In addition, the agency’s digital specialists created the ‘Mission HQ’ which is housed on the 2degrees Facebook page and extends the mission into the online space.

Here, visitors can get involved in future 2degrees missions, vote for where they want 2degrees to disrupt next and register their intent to switch from lack lustre or over priced competitive offerings to a fairer, better deal.

Says Whybin\TBWA executive creative director, Andy Blood:  “Both the TVC and digital campaign demonstrate, in typically irreverent and idiosyncratic style, that 2degrees has grown up but  continues to focus on its mission to make life in this long, white cloudy land of ours fairer and even more amazing than ever before”.

David Walden, Whybin\TBWA chief executive officer, adds: “We’re really, really chuffed with this one, as the bar gets raised higher and higher every time we produce another campaign for 2degrees. It carries across a range of customer contact points including retail and customer care channels and quite rightly celebrates the success they’ve enjoyed in completely disrupting the telco market, connecting Kiwis and giving consumers better mobile phone deals.”

Agency: Whybin\TBWA, Auckland

2degrees – Malcom Phillipps, Head of Acquisition and Communication