APMA Star Awards call for entry now open
The Australasian Promotional Marketing Association (APMA), powered by The Communications Council, has announced the call for entries for the 2012 APMA Star Awards.
Agencies and clients from across Australia and New Zealand are invited to submit their entries until Monday the 2nd of April, with judging taking place in April and finalists being announced in May.
Running for the seventh time, the awards recognise the region’s outstanding promotional and experiential marketing work and generate public recognition for original, strategic, and innovative campaigns.
The awards will be judged by a panel of industry experts with experience in the promotional and experiential area. They will be judging entries on strategic relevance, originality, creative execution and effectiveness.
Categories open for entry are:
1. Best Integrated Communications Campaign (Under $1 Million)
2. Best Integrated Communications Campaign (Over $1 Million)
3. Best Sponsorship or Tie-in Campaign
4. Best Use of Digital in a Campaign
5. Best Use of Direct Marketing and CRM in a Campaign
6. Best Use of Social Marketing in a Campaign
7. Best Brand Building Campaign
8. Best Business-to-Business Campaign (Business Trade or Internal)
9. Best Retail Account Specific or Channel Specific Campaign
10. Best Event or Experiential Marketing Campaign
11. Best Activity Generating Brand Awareness and Trial
12. Best Activity Generating Brand Volume
13. Best Activity Generating Brand Loyalty
14. Most Innovative Idea/Concept
15. Best Use of Creative in a Campaign
16. Best Cause or Charity-Related Campaign
17. Best Small Budget Campaign ($75,000 and Under)
The Grand Prix will be awarded to the overall best campaign, as judged by the APMA Star Award Jury.
APMA member agencies can nominate Account Service or Creative staff for the Young Achiever of the Year title, for their chance to be recognized for their work and achievements, plus an overseas trip, courtesy of sponsor Free 2 Travel.
The APMA Executive Committee will also award a Lifetime Achievement Award for outstanding service to an industry figurehead with an outstanding track record in promotional and experiential marketing. Last year’s winner was industry stalwart Martin Walters.
Key dates for this year’s awards are- deadline for entry- 6pm Monday April 2nd. Finalists will be announced in May. Gold, Silver and Bronze category winners and the overall Grand Prix winner will be announced at the Star Awards event to be held in Sydney’s Ivy Room on Thursday 28th June 2012.
APMA Star Awards winners are eligible for entry in the global awards, the MAA GLOBES for the Best Promotional Marketing Campaigns in the World, held in October 2012.
Communications Council member agencies are eligible for the APMA member rate when entering the Star Awards.