AUT adschool graduates Lucy Morgan and Tabitha Coleman win 2011 Student Marketer of the Year Award at RSVP/Nexus awards night

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lucy 2.jpgLast Friday evening Auckland University of Technology adschool grads Lucy Morgan (left) and Tabitha Coleman (below) picked up the 2011 Student Marketer of the Year Award at the RSVP/Nexus awards night. This is the fourth time AUT has won the award (out of a total five years that the Award has been made) and the third time in a row.

tabitha 1.jpgThis  year all the shortlisted finalists were from AUT Adschool.

Runners-up were Raymond Tiong, Kate Cullinane and JessWoodward.

The brief this year came from Telecom NZ  – get smart phone users to try Telecom – before Telecom had the iPhone on offer.

The judges said the solution was a “clever marketing strategy, brought to life by a smart, simple effortless idea, using multiple channels.”

“The Student Marketer of the Year Award acknowledges excellence in marketing strategy, design and creativity in one brilliant tertiary student or student team.” says a representative New Zealand Post, a keen supporter of graduates in the direct marketing discipline.

A couple of agency creative directors sought out the winners on the night and invited them for an interview.