Getty Images partners with Lonely Planet
Getty Images today announced a partnership with leading travel experts, Lonely Planet.
The agreement will see Getty Images become the sole global distributor for Lonely Planet’s stunning library of travel images, built up over the last 14 years.
The updated collection will include over 420,000 contemporary travel photographs from Lonely Planet Images.
As part of the partnership, Getty Images will also offer to represent Lonely Planet’s world-renowned photographers, providing them with an even stronger presence in the global image market. Lonely Planet Images currently receives between 50,000-70,000 exclusive new assets annually from approximately 370 photographers.
Says Andy Saunders, senior vice president, creative content at Getty Images: “We have represented a small portion of Lonely Planet’s content for a number of years and so we are delighted to announce this new and expanded partnership. Lonely Planet Images contains some of the best travel content from across the world, shot by a high calibre of photographers. Complementing our creative offering, these images will continue to provide our customers with access to an even broader range of international and local travel content – at a time when it can be costly for media to invest in shooting this type of content themselves.”
Stephen Palmer, managing director, publishing at Lonely Planet said: “Getty Images – as one of the world’s leading image libraries – is the ideal representative for Lonely Planet’s much-loved image collection in an increasingly consolidated global image market. As a publisher, this new arrangement will allow us to continue to use images from our collection under the Lonely Planet brand and now the best of what Getty Images has to offer as our preferred supplier.”