Westpac Chopper Appeal takes flight with series of TVCs via .99 Auckland and thedownlowconcept
A series of new TVCs from .99 and thedownlowconcept, for Westpac’s 2012 Chopper Appeal, ask New Zealanders to consider just what a donation to their local rescue helicopter is worth.
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Deputy Creative Director: Nic Hall
Head of Copy: Mark Easterbrook
Creatives: Tom Cunliffe & Zac Lancaster
Agency Producer: Therese Bielawa
Group Account Director: Victoria Graves
Account Director: Chrissy Powlesland
Production Company: thedownlowconcept
Directors: Nigel McCulloch & Ryan Hutchings
Producer: Daniel Thorn
Post-Production: Digital Sparks
Sound: Liquid Studios