New Zealand Defence Force launches campaign via Saatchi & Saatchi NZ & Starcom Worldwide

The ‘Step Up and See What You Can Be’ campaign developed by Saatchi & Saatchi New Zealand and Starcom Worldwide, features a 30-second television commercial shot at Whenuapai Air Force Base which sees Corporal Reece Tamariki along with engineers, logistics specialists, avionics technicians, pilots, medics and intelligence specialists share pieces of life as a member of the Royal New Zealand Air Force.

View the spot & interactive website

The new campaign launched this month by the New Zealand Defence Force is giving potential recruits a peek of life as a member of the Royal New Zealand Air Force from those who know best – Air Force personnel themselves.

Says Nigel Philpott, New Zealand Defence Force director of recruiting, commander: “We wanted to let people know just how many exciting career paths are available in today’s Air Force and give a flavour of the Air Force lifestyle and the people who thrive there.

“The solution Saatchi & Saatchi designed enables us to tell a compelling story on TV and provide an online experience that engages with potential recruits at a more personal and emotional level.”

The commercial is supported by an interactive website loaded with a series of short films offering further insight into the day-to-day life in the Air Force, a career finder and ‘RNZAF Virtual Missions’ – an interactive programme allowing potential Air Force recruits to see how they would fare with duties Air Force members typically undertake, such as Search and Rescue and Reconnaissance missions.

Says Antonio Navas, Saatchi & Saatchi creative director: “We began with the strong belief that we needed to provide the most insight possible of life as a member of the Royal New Zealand Air Force.

“We think that hearing the experiences of Air Force personnel and then heading online to have a go at a typical Air Force operation provides the most authentic experience in a personal and engaging way.”

Those with an eye for technology will also have spotted the impressive equipment the Air Force team utilises, including a Hercules, P3K Orion and the very latest addition to the fleet, the NH90 helicopter.

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