Weet-Bix celebrates New Zealand’s record Olympic medal haul with topical ad via Saatchi’s
August 14 2012, 12:46 pm | | 11 Comments
After New Zealand matched its best-ever haul of metal at the London Olympics, proud sponsor Weet-Bix, via agency Saatchi & Saatchi New Zealand, ran this full page press ad to remind the world that it wasn’t just their opponents Team NZ had for breakfast.
11 Comments
Well it would appear that there is finally a real copywriter in the building!
Good line.
Yes.
Looks like it’s been art directed by the copywriter too.
Nice one Hanko.
Nice work Hanky
wierd putting this into best ads, but well done nonetheless on making weetbix work as type, ugly bloody things
old school, it’s that easy
Fucking good thing the writer keep barfing Art Directors away from a simple idea – it’s too often the problem these days… Art Directors barfing all over the idea so that no one can see it any more!
Shut it word monkey! Nice response ad, a few too many drop shadows on the type for my liking.
What’s Hanko doing at Saatchi’s? Did .99 kill him off just like they did Rico?