The New Zealand Herald launches new look with TV commercial via DraftFCB New Zealand
To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history.
DraftFCB NZ took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald’s 50 million dollar printing press.
James Mok – Group Executive Creative Director Australasia
Regan Grafton – Executive Creative Director
Kelly Lovelock – Senior Art Director
Peter Vegas – Senior Writer
Head of TV – Esther Watkins
TV Producer – Sascha Mortimer
Production Company – Assembly
Director – Jonny Kofoed
Typographer – Len Cheeseman
Executive Producer – Amanda Chambers
Technical Director – Rhys Dippie
Music – Nick Manders
Sound Design – Jon Cooper
Senior Account Director – Dom Henshall
Senior Account Manager – Sarah Raine
Account Executive – Ida Levick
Print Production Director – Eric Thompson
Media Director – Anne Lipsham
Media Planner/Buyer – Dan Currin, Michelle Heighway
Planning Director – David Thomason
Planner – Emma Popping
PR General Manager – Angela Spain
4 Comments
I love you regs….turning draft creative into great work
I actually like this.
Cool idea, looks CGI in execution which is a shame.
a post fromAUS cb that’s relevant:
Kes said:
Sad for the guys, but they won’t be the last. The truth is the industry doesn’t need talented creatives any more. Integrated campaigns have become so diluted that it is usually the planners insight that becomes the big idea wrapped in some glib platitude involving a class 1 TEFL phrase. We have handed over creative to consumers with spectacularly awful results. And the social media content is king mantra means quantity has replaced quality as the industry benchmark. The only people smart enough and strong enough to fight against this dumbing down are the very ones who are now being culled. Their replacements – hired at a fraction of the cost – are destined to join the chain, fleshing out formulaic me-too campaigns as suppliers rathers than originators. The smart kids will look elsewhere and advertising will return to the awfulness of the 50’s and 60’s. This has process has already happened wholesale in some shops. It’s just a matter of time before it becomes the industry norm.