Auckland Airport and Barfoot & Thompson appoint Bullseye as digital creative partner

Bullseye was successfully appointed digital creative partner for Auckland Airport and Barfoot & Thompson in competitive pitches this month.

For Auckland Airport the first project is to completely overhaul the Shop, Dine and Relax section of the website with the aim of repositioning Auckland Airport as a shopping destination.

Bullseye will now work in partnership with Auckland Airport’s existing agencies.

Says Marijke Zwaagman, manager marketing and brand, Auckland Airport: “We selected Bullseye because of their strategic customer-centred thinking, paired with in-depth Sitecore knowledge.”

Says Claire Stewart (pictured), Bullseye New Zealand’s business director: “This is a really exciting project for Bullseye to be a part of; together we are repositioning the experience and designing a digital window into shopping at the Airport.”

For Barfoot & Thompson Bullseye was again selected because of their customer-centred approach and Sitecore knowledge. The first project is the redevelopment of email marketing programme.

Bullseye, is a digital services agency which was formed over 10 years ago and is known for creating digital transformation for its clients.