NZPork serves up a mouthwatering TV campaign via Ogilvy & Mather New Zealand and Curious
Ogilvy & Mather New Zealand and Curious have created a new TV campaign for NZPork.
Says Angus Hennah, executive creative director: “We wanted to tell simple human stories that make pork the hero.”
Says Zia Mandviwalla, Curious director: “I dare anyone to watch these spots and resist heading straight to the barbecue via the butchers.”
Agency – Ogilvy & Mather New Zealand
Client – NZPork
Brand – 100% NZPork
Executive Creative Director – Angus Hennah
Creatives – Brett 
Landry, Angus Hennah
Agency Producer – Amanda Kabel
Account Director – Kate Smart
Marketing Manager – Campbell Naish
Production Company – Curious
Director – Zia Mandviwalla
Producer – Dan Higgins
Exec Producer – Matt Noonan
DOP – Bonnie Elliott
Editor – Luke Haigh
Sound Design – Francis Linehan
22 Comments
And I’m Jewish! Looks great.
‘Pork the hero’ not there’s a call to action!
Seems like Ogilvy is stepping up their game. Nicely written and directed.
Asleep at the wheel on this one. What part of the Jack spot is going to resonate with… well, anybody? Kids eating broad beans? What is this? 1937?
And did the client demand they do their own VO? The read is terrible. And the way the script from the second ad contradicts the first so well. Exquisite.
Who could fuck up selling bacon?
Really nicely directed.
Is this really a fcuk up, really? I disagree. I actually think they will be pretty effective. They sell the sizzle, make me hungry, the rational facts are there – and they’re nicely directed…maybe i agree on the read…maybe… but overall nice work.
Nice. Pork contains bacon. Looks tasty.
Nice spots. Those rissoles looked sexy as all buggery.
One small criticism: I do think the tagline should have been ‘LET’S PORK THIS PIG!’
No?
I’ll let myself out.
Quite high production standards for concepts. They’ll be good when they’re finished.
Seriously? These sell the sizzle? What sizzle exactly were they selling there? One is a list of vitamins and minerals, another a lecture about women’s place in modern society.
The food shots are nice, which is half the battle in a food ad. There should have been more of them.
@yikes – the scripts don’t contradict each other- one speaks to what cavemen thought and the other to why mums should feed their children pork. Different motivations yes, but not contradictory.
I don’t eat pork but these made me want to change my mind…almost. Good stuff.
Appreciate the sincere flattery. Thanks.
The food shots are the sizzle I’m talking about
Bit boring.
a typo, or a timewarp?
Ogilvy & Mather? WTF?
Lurpak wouldn’t even get in the pan with NZ Pork. Seriously undercooked.
Not bad for a pork chop. My eyes are on Ogilvy this year. Or is that Ogilvy & Mather? I get confused.
We have Iron Maidens….
…I’ll show myself out also.
No mention of the PORK SWORD?
Seriously, good food shots should be a given in any food ad. A minimum. They are certainly not an idea. There are a few nice shots tacked onto the end of these rambling insight-less monologues. So well done production company. It is harder to make pork look good than it is to make beef and lamb look good – which I guess is why they ended up making the pork look more like beef than pork, but hey, whatever works.
Apart from those few seconds of nice-looking food, there is nothing in these ads. They’d be better off with video recipes.
@@@@@@ Are you a pig?? Yeah, pork looks terrible to eat…eat more beef and lamb!
mmnm pork chops