Responsys celebrates Mad Men season 6 and takes a look back at the history of marketing

With Season six of Mad Men hitting screens, Responsys has taken a look back at the history of the marketing industry over the six decades with the above infographic (click to enlarge).

Long gone are the days of boozy lunches and a woman’s role being confined to admin, the marketing industry has changed significantly.

Says Paul Cross, president of Responsys Asia Pacific: “Mad Men shows just how fast the marketing industry continues to evolve. These developments didn’t happen by accident, rather they were a response to rapidly changing consumer behaviour and demands.

“We’re now in the era of customer focused, relationship marketing. Brands need to move away from mass-market, broadcast advertising and harness digital technologies to develop lasting, one-on-one relationships with their customers. Who knows maybe if Don Draper was around today he’d be digesting metrics instead of martinis for lunch!”