Yahoo! NZ appoints new management team – Marcus Forbes appointed to GM media role and Louis Niven appointed to the role of GM sales

Yahoo! New Zealand has today announced the appointment of a new senior management team promoting Marcus Forbes (far left) to the role of general manager, media and Louis Niven (above right) to the role of general manager, sales for Yahoo! New Zealand.

The changes see Forbes and Niven hold joint responsibility for the management of the Yahoo! New Zealand business and replace outgoing general manager Laura Maxwell-Hansen.

Forbes has been with Yahoo! New Zealand for six years holding senior product and editorial roles. A journalist by training, Forbes will be responsible for the content and media business and will also lead the ongoing strategic partnership with Telecom New Zealand.

With 17 years experience in the New Zealand advertising industry Niven has worked with Yahoo! New Zealand for four years in senior sales roles. He will be responsible for the commercial success of the Yahoo! New Zealand business.

The roles will report into the Australian based Yahoo!7 business. According to Yahoo!7 CEO Stu Sayers, the promotions bolster the senior representation in the market through the creation of two new executive roles.

Says Sayers: “When we were considering our options for a leader for the Yahoo! New Zealand business it was clear straight away that we already had a strong team with the best people in the market. The joint leadership roles highlight the importance that we place on both a great user and a great advertiser experience.

“We’re committed to investing in our business and in particular our ongoing partnership with Telecom New Zealand. We’re confident that Marcus and Louis will lead the continued success of the Yahoo! New Zealand business now and in the future.”