Goodfolk hires Mikkel Johannessen in CD role and Scott Crickett in the role of design director

Goodfolk continues to make its mark on the landscape of boutique, multi-disciplinary agencies with two new hires; ex-Colenso BBDO and Droga 5’s Mikkel Johannessen (far left) in creative director role and ex-Y&R NZ’s Scott Crickett (near left) in the role of design director.

Says Michael Easton, director: “Mikkel and Scott bring a greater strategic focus to the business so we can continue to broaden our overall capability and reach. This year is all about hand-picking a menacingly creative, kick-arse team – and to this extent we are well on the way.”

Goodfolk originally began its life as the very secular – The Church – before breaking away from the Wellington branch in 2011, and then rebranding as Goodfolk.

Says Benn Winlove, interactive director: “It’s been quite a journey. We’ve had years of bringing Semi-Permanent and WeCanCreate to the creative industry but this year is all about our clients, us and the next phase of our evolution.”