Samsung brings ‘king of the TV city’ to life in new digital work via Republik, Method and NZ Herald
Last month Samsung NZ launched its latest range of hand and voice activated Smart TVs. As part of a multi platform campaign Auckland agency Republik has come up with a unique way of leveraging international assets to make them work across local, digital platforms.
With the help of the NZ Herald and Method Studios, Republik has taken the control our hero character has over a destructive T-Rex in Samsung’s ‘King of the TV City‘ TV spot, and brings it to life in a web-banner using a combination of 3D, flash animation, and unique coding that can attach itself to the hosting website.
This creates a fully interactive T-Rex that can be maneuvered out of the banner, follow a hand cursor to any point on the screen, and with the touch of a button cause online havoc by destroying the content of the hosting page with stomps, tail whacks, jumps and bites.
Using this combination of digital formats, Republik, NZ Herald and Method have overcome multiple technical hurdles to cleverly bring Samsung’s Smart TV messaging to life. And in doing so they’ve broken the boundaries of traditional banner advertising in the New Zealand market.
Samsung Electronics media is managed by Starcom.