Finch’s Nic Finlayson shoots new spot for Sony’s 4K Ultra HD TV via Havas Worldwide Sydney

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Screen_Shot_2013_07_18_at_10.09.jpgNew Zealand director Nic Finlayson has directed a new spot – part of a multimillion dollar national campaign for Sony’s 4K Ultra HD TV through production company Finch,

The spot launched  in Australia on Sunday night via Havas Worldwide Sydney.

The “Like Nothing You’ve Ever Experienced” campaign offers viewers a window into a highly-emotional first time experience of three real life Australians: Robert Turnbull – A 62 year old, fourth generation farmer who hasn’t had a holiday in over 30 years and has never been to the ocean; Grace Roberts – A seven year old girl who has grown up in the remote outback and has never seen an ice cream truck; and Josh Millard – A 30 year old soccer fan from Adelaide who has never seen Australia play an international match.

Agency: Havas Worldwide Sydney

Executive Creative Director: Steve Coll

Copywriter: Simon Fowler

Art Director: Nicole Hetherington

Digital Creative Director: Jay Morgan

Group Account Director: Dan Smith

Senior Account Director: Steve Osaer

Senior Account Manager: Siobhain Hayes

TV Producer: Melissa Petryszyn

Production Company: Finch

Director: Nic Finlayson

Producer: Paul Friedmann

DOP: Jeremy Rouse & Crighton Bone

Behind the Scenes Director: Luke Bouchier

Executive Producer: Karen Bryson

Executive Producer: Cath Anderson

Managing Director / Executive Producer: Rob Galluzzo

Production Designer: Sal Boucher

Post Production: Method Studios

Editor: Simon Njoo

Post Producer: Anna Greensmith

Grade: Andy Clarke

Music Composer: Seekae

Sound Studio: Songzu, Simon Kane

Client: Sony

Head of Consumer Marketing: Nicholas Barendson

Marketing Communication Manager: Sam Williams

Marketing Manager Home Entertainment: Haas Mahdi