Kellogg’s All-Bran lays down the 7 Day Challenge in a new TV commercial via JWT New Zealand
Kellogg’s has launched a new TVC encouraging people to take the All-Bran 7 Day Challenge via JWT New Zealand.
It may be called a challenge, but it’s not really one at all. Directed by Dean Hewison, the spot has some fun with that thought, pushing the challenge to the absurd by harking back to the epic training montages of 80s cinema.
Client: Kellogg’s New Zealand
Brand Manager: Abbie Malakai
Marketing and Innovation Manager: Julian Ng
Agency: JWT New Zealand
Executive Creative Director: Cleve Cameron
Copywriter: Sam Dickson
Art Director: Rod Prosser
Account Director: Sara Eichmann
Agency Producer: Mary Wall
Production Company: Two Birds
Director: Dean Hewison
DOP: Aaron Morton
Editor: Nathan Pickles
Grading: Dave Gibson @ Digipost
Flame: Jon Baxter @ Perceptual Engineering
Music: Nathan King and Andy Lynch @ Hum Studios
Sound Design: Adam Iles @ Factory Studios
7 Comments
It’s a load of crap.
Just shat myself, so awful I want to die…
Does he say “I’m still stuck as shit” ?
at least it’s silly. there’s no end of pompous crap around to get tired of.
Better in than out this one.
So unbelievably bad.
just saw this ad on t.v…. This song is a cheap rip off of an original idea.. shame on you kellog’s
please see ‘montage team america’ on youtube