NZ Lotteries launches new instalments in the ongoing Instant Kiwi campaign via DDB NZ
That winning feeling keeps rolling as the latest instalment in the Instant Kiwi campaign are released via DDB New Zealand.
This time viewers get a behind the scenes look, to see how the talent was found – real people, straight off the street, caught unaware.
With Double Crossword, the spot follows Grant, from the moment he was street cast, through to the moment of celebration for the big win. To simulate the feeling of anticipation and the spontaneity of winning with Instant Kiwi, DDB made sure that each participant was picked at random and remained unaware of what they would be asked to do, building suspence through each step of their experience leading to a winning grand finale.
Client: NZ Lotteries
Wayne Pickup – CEO
Val Green – GM Marketing
Kirsty Phillips – Head of Brand & Communications
Keri Merrilees – Senior Brand & Communications Manager
Reuben Wiremu – Brand & Communications Manager
Creative Agency – DDB
Andy Fackrell – Executive Creative Director
Shane Bradnick – Creative Director
Jay Hunt/ Pete Gosselin – Art Director
Jay Hunt/Pete Gosselin – Copywriter
Greg Jones – Group Business Director
Ryan Davies – Account Director
Louise Earles – Account Manager
Judy Thompson – Executive Producer
Samantha Meehan – Agency Producer
Dave McIndoe – Senior Planner
Production Company: Luscious
Lionel Goldstein – Director
Andrew Morris – EP / Producer
Warren Keuning – Producer
Offline:
Sam Brunette – Toybox
Philippe Lods – Toybox
Online / VFX:
Chris Grocott – d’Luscious
Music:
Peter Van der fluit – Liquid Studios
Sound Design:
Coopers at Franklin Rd