Whybin\TBWA’s Toby Talbot to take live polygraph on New Zealand Effie Awards night
Whybin\TBWA’s ‘Results Don’t Lie’ campaign for the 2013 New Zealand Effie Awards in association with TVNZ & ANZA, has seen the creative big-wigs of New Zealand’s advertising industry squirm when it comes to the legitimacy of their most awarded campaigns.
Now with awards night looming, the agency has stepped it up a notch, announcing that one of their own will take to the stage for a live polygraph test as part of the proceedings. Whybin\TBWA’s chief creative officer, Toby Talbot, has agreed to be taken to task over his own award entries.
Says Talbot: “After the incredible generosity of friends and colleagues in the industry taking part in our ‘Results Don’t Lie’ campaign, it feels only right that I put my own reputation on the line too.”
For those with burning questions about Toby’s past campaigns, leave them in the comments section below. The best ones will be selected and asked on the night. And remember, yes or no questions only.
16 Comments
“Toby, have you done any actual work yet for Whybins?”
“Do you see Todd more than just an ex-client?”
Have you ever given a compliment that wasn’t backhanded?
Brave. Very brave.
Will you be wearing brown underpants on the night?
Rigged. Very rigged. If not, brave. Very brave.
Will this Effies work be entered into the Effies next year?
No one in the industry has done what you’re doing. Are you doing it just so your results can read “A world first”?
Has this campaign worked?
If it hasn’t, will you lie in your award video results anyway and say it has?
Can I please have a job?
Do you intend to steal any more employees from DDB?
Is it true you get negative comments on this blog removed?
Good on you Tobes. Love to see some of you ‘anonymous’ types have the balls to do that.
Have you ever lied in an award video?
Was it hard getting Devo out the door?
Are you doing this because Nick Worthington pulled out?
Do you believe making your photo black and white makes you look more prestigious?