Cadbury celebrates the magic of bringing New Zealanders’ dreams to life with the launch of a new series ‘Cadbury Dream Factory’ on TV3

Cadbury and TV3 have announced a new television series, Cadbury Dream Factory that celebrates the magic of bringing New Zealanders’ dreams to life. 

The partnership is an extension of the ‘Cadbury Dreams’ initiative that launched in August.

For the past three months, New Zealanders have been encouraged to share their dreams on cadburydreams.co.nz  and Cadbury has been bringing a number of dreams to life for Kiwis across the nation.

The partnership with TV3 is a culmination of all the activity over the past few months.  The new series, Cadbury Dream Factory, will air in 2014.

Cadbury New Zealand managing director, Alastair De Raadt, is excited about moving into the next part of the campaign with the partnership with TV3.

Says De Raadt: “We are really excited to partner with TV3 to showcase the ‘Dreams’ concept to wider New Zealand.  Bringing these special and amazing dreams to life is a great way of highlighting the importance of celebrating the magic of our dreams.  The more we dream, the more positive and joyful we are as individuals, as communities and as a nation.”

Says TV3 head of commissioning, Sue Woodfield: “We’re delighted to be partnering with Cadbury on this project, which will be a key property for TV3 in 2014. Cadbury Dream Factory will inspire and entertain, it’ll bring people together in some extraordinary life-changing moments which will capture the heart and minds of New Zealand.”