The Environment Protection Authority locks and loads in a new campaign via Ogilvy & Mather NZ
Ogilvy & Mather New Zealand has launched a new integrated campaign for the Environmental Protection Authority designed to raise awareness of the dangers of working with hazardous substances.
Says Angus Hennah, ECD, Ogilvy & Mather NZ: “By comparing seemingly innocuous substances with deadly weapons we believe our target will pause to consider their own health and safety.”
The work appeared as billboards (shown here) and street posters near industrial areas, in newspapers and trade publications, and on the radio to coincide with factory break times.
Agency: Ogilvy & Mather New Zealand
Client: Environment 
Protection Authority
Product: Hazardous Substances
Clients: Sharon Oxley & Sarah Luxenburger
Executive Creative Director: Angus Hennah
Creative Directors: Matt Simpkins & Rupert Hancock
Senior Account Director: Christina Mossaidis
Photographer: Lindsay Keats
Retoucher: Geoff Francis
3 Comments
Killer.
Gold in the 80’s
Weak.