Coke brings X Factor’s Benny Tipene to Kiwis in new Summer campaign via Ogilvy & Mather NZ

X Factor NZ stars play a leading role in Coke Loves Summer this year, as Benny Tipene is the surprise voice of this year’s summer campaign, releasing his latest single, ‘Make you Mine’, as the theme song for a nationwide TV launch via Ogilvy & Mather, NZ.

Coca-Cola collaborated closely with Tipene and Sony Music to secure a track from his unreleased catalogue to bring Coke Loves Summer to life this year.

WATCH THE SPOT

Tipene (left) will go on to join X Factor NZ co-stars Moorhouse and Jackie Thomas for live performances in key summer hot spots.

Coca-Cola, in association with The Edge, today announced free summer concerts with the popular X Factor NZ stars on 2nd January in Mt Maunganui and 4th January in Whangamata (locations), where Tipene will perform the new song live.

Says Heidi Somerville, marketing manager Coca-Cola New Zealand: “Coke is famous for celebrating and sharing summer. We are thrilled to bring popular New Zealand talent to Kiwi fans for free, with the outstanding X Factor NZ talent that has emerged this year. Benny’s fresh, original style is a great fit for Coke Loves Summer and we’re proud to partner with New Zealand’s fastest rising stars for our most iconic campaign of the year.”

Fans can download the single through iTunes from 6th December, while 10,000 free downloads will be made available through the new Coke Summer mobile app at www.cokelovessummer.co.nz.

The ‘Coke Summer’ app in conjunction with the campaign was developed locally, and is a new initiative for the New Zealand brand. The app will give Kiwis the opportunity to share and celebrate what they love about summer on Facebook, by taking part in weekly photo challenges for a chance to win great prizes.

Due to popular demand, the Coke Happiness Truck will also make surprise and delight appearances over summer, serving icy cold Coke and other prizes in key summer locations. It will be another iconic summer with Coke.

Agency – Ogilvy

PR – Mango PR