Holden gets the heart racing in new Barina RS integrated campaign via Ogilvy & Mather NZ
The new Barina RS is a hot hatch designed to get hearts racing. So much so that the new integrated campaign created by Ogilvy & Mather New Zealand challenges members of the public to keep their heart rates down during a hotlap with race driver Greg Murphy.
Entrants upload a video to heartracing.co.nz explaining why they think they can keep their heart rate the lowest and the winner on the track drives away with the car.
Says Angus Hennah, executive creative director at Ogilvy & Mather NZ: “Although people associate Holden with drivers cars that hasn’t really been the case with the Barina. By showcasing the sporty new Barina RS in a fun and engaging way we believe this campaign will go a long way to changing that perception.”
Agency: Ogilvy & Mather New Zealand
Client: Holden New Zealand
Holden General Marketing Manager: Marnie Samphier
ECD: Angus Hennah
CD: Rupert Hancock
CD: Matt Simpkins
Head of Digital: Greg Whitham
GAD: Sandra Daniel
AD: Jess Short
Production: Flying Fish
Director: Ryan Heron
Media Agency: Carat
1 Comment
Nice work Angus and team. There’s some great stuff coming out of that place.