Claire Davidson takes in the seminars at the Cannes Lions Festival of Creativity: Day 3

Claire Davidson (left) is in Cannes this year and is reporting exclusively for Campaign Brief Asia. Here’s her round up of the speaker sessions on Day 2.

My goodness.  It’s only Tuesday.  With the sheer volume of information, speaker sessions, attendees and events, it seems like the Lions have been on for a lot longer than two days… What’s it going to be like by day seven? 

I am though, very excited, for what day three has in store.

The first seminar I took in today was a Ted Talk, which focused on “Beautiful Minds”.  Our speakers were Beau Lotto, Professor of Neuroscience, University College London, Founder, Lotto Lab, CEO, Traces (those are some very impressive titles, I wonder if I’m in over my head here!), Tali Sharot, Neuroscientist and Bruno Guissani, European Director, Ted.

Ted trades in ideas – ideas worth spreading. Ted focuses on where creativity and technology meet, a place to tell stories and build stories.

We looked today at how our brains deal with perception and bias. In our creative world, understanding perception is key to understanding communication. Perception underpins every single thing that your brain does.  Absolutely everything begins with perception.  What is interesting begins with doubt.  Are you really seeing the world as it really is?  Think about it.  Context is everything.  We see meaning. Life is pretty straight-forward.  It’s not simple, but it’s pretty straight-forward.  We make decisions, and generally there are two options: we go towards something or away from something.

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