APN New Zealand increases digital focus with launch of a digital business development team

APN NZ Media is pleased to announce the launch of a digital business development team, to work across agency sales.

The team is part of APN’s strategy to increase the digital expertise within the advertising sales teams, and to continue as New Zealand’s leading provider of innovative, multi- channel solutions for clients.

Michael Te Young (above) has joined APN as head of digital business development to lead the new team alongside Rogan Polkinghorne (left) who has been promoted from senior account manager to digital business development manager.

Te Young joins APN on a six month contract, after seven years at OMD as digital business director. Prior to OMD Te Young launched Facilitate in the New Zealand market and before that he ran the digital advertising team at APN.

Polkinghorne has been with APN for 15 months in a digital specialist role, and was previously with Valued Interactive Media and The Radio Bureau in a digital role prior to that. He brings expertise across audience targeting technology and a history of delivering strong solution focused opportunities for our advertisers.

Says Donna Gurney, agency sales director: “As the market is moving quickly towards more sophisticated audience targeting tools, content integration and video, we saw the need to increase the digital focus at a senior level within our business. Both Michael and Rogan bring a wealth of skill and knowledge that will ensure we are well positioned to provide great solutions for our agency partners, that deliver results for our clients.”

The digital business development team will work collaboratively across APN’s agency team to implement new digital strategies to market.