Comedy Central New Zealand reminds Kiwis that farts are funny in new idents via Brandspank

Brandspank has been commissioned by Viacom to write and produce 6 fresh channel idents for Comedy Central New Zealand. The objective was to provide some brand spots that specifically cater to its local NZ audience.

Says Logan Bradley, lead creative and director on the project: “As Comedy Central is an international brand our challenge was to tell some jokes that had a sense of native NZ authorship without leaning on the Kiwiana cliche’s we’re all so used to. The cliche’s are there, but not how you’d expect them.”

VIEW THE IDENTS

Says Kieran Reynolds, senior promo & commercial producer for Viacom: “Thankfully, the Brandspank team have a filthy mind like myself. They produced great creative that is sure to leave a lasting impression on our audience.”

Client: Viacom / Comedy Central – Kieran Reynolds

Sound Design: Nathan King