Touchcast appointed to handle Tourism NZ’s digital brand asset management platform

Tourism New Zealand’s RFP for its digital brand asset management platform has been won by Touchcast.

The appointment will grow Touchcast’s NZ Inc. client accounts to four, complementing the work they do with Education New Zealand, NZ Story, and Immigration New Zealand.

Says Raf Rasile, Touchcast’s Auckland business director, who will be leading the project: “This is a great project to work on with Tourism New Zealand. It will provide our team with an interesting challenge given the breadth of content and audiences that the platform needs to cater for, and furthers the consistent collaboration across the four NZ Inc. agencies.

“We’re really looking forward to seeing what we can produce considering we’ve got such a great team to work with”.

Andrew Fraser, Tourism New Zealand director of marketing, says the delivery of an improved brand asset system is strategically important to ensure we showcase the best images of New Zealand. In the last year over 65,000 downloads were made from the system so delivering an enhanced user experience is very important.

Says Fraser: “The new system will provide a key brand touch point, showcasing high quality still and moving imagery and delivering an online experience that aligns with our other online assets.

“We look forward to working with Touchcast, who offer a unique set of skills and experience in this specialised area.”