Mr Rental New Zealand launches summer promotional campaign via Coo’ee, Brisbane
Mr Rental has this week launched its summer campaign, which centres on a BBQ Bundle competition, to drive rentals across the company’s 17 New Zealand stores via Coo’ee, Brisbane.
With a Summer BBQ Bundle up for grabs at each of Mr Rental’s New Zealand stores, the campaign is targeted to each store’s geographical location and aims to demonstrate Mr Rental’s point of difference of offering free delivery and installation of all of its products.
Mr Rental’s summer campaign will focus on the company’s “determination to see the tradition of the great Kiwi backyard barbie come out of hibernation”, offering its customers the chance to win a Summer BBQ Bundle so they can fire up the grill again.
Mr Rental’s marketing and product manager Grant Peck said cooking outdoors was a great Kiwi art, but the biggest challenge for backyard chefs was remembering to light the grill after months of being confined to the kitchen.
Says Peck: “Whether you call it a barbie or barbeque – the act of cooking outside epitomises the New Zealand summer lifestyle – and there’s quite nothing like sharpening up your sizzling skills on a brand new BBQ.
“November and December can be an especially expensive time for families with Summer and Christmas festivities. We always see an influx in rentals with people needing extra fridges and Christmas presents, so this campaign aims to remind consumers that their local Mr Rental is the place to go to ensure they don’t have to miss out on any major household items they need this summer.”
Customers will be eligible for entry into the draw when they enter into a rental agreement between 3 November to 12 December 2014. Winners will be drawn on Tuesday 16 December 2014, and will be notified by the Mr Rental store where they hold a rental agreement.