AMI Insurance highlights real conversations about real customers in new series via Colenso
December 19 2014, 6:00 pm | | 2 Comments
To illustrate AMI’s positioning of people helping people, AMI Insurance and Colenso BBDO have launched a new light-hearted animated series based on real conversations about real customer claims.
Says Steve Cochrane, ECD, Colenso BBDO: “The old adage ‘truth is stranger than fiction’ is no more prevalent than in a list of insurance claims. These ads were pretty much written by punters.”
AMI’s recent award winning redesign of their stores featured wall-art created by Colenso, and it was this that provided the inspiration for the animation.
2 Comments
What’s happened at Colenso? I can’t think of much they’ve done all year, and now this bland, safe, uneventful rubbish.
didnt like it when I saw the preroll – didn’t pick up that it was a real customer call – but quite enjoyed watching it properly