Tui brewery launches ‘The Spectacular and Utterly True History of Tui’ book via Saatchis NZ

To celebrate Tui’s 126th anniversary, Tui via Saatchi & Saatchi NZ, has released a brand new hardcover book about the colourful history of New Zealand’s most popular beer brand.

Written by the man behind TV hit Outrageous Fortune, James Griffin, the beautifully crafted book went on sale this week to further embed the Tui legend into Kiwi folklore – and provide a great alternative to socks for Father’s Day.

Says Corey Chalmers, ECD of Saatchi & Saatchi NZ: “Telling the story of such an iconic brand has been a year long labour of love for us. Every page is lovingly crafted, art directed, designed and slaved over to create a timeless record of a brand dear to our hearts. It also works as a somewhat overpriced beer coaster or a good table stabiliser for a particularly short wobbly leg.”

Says Sean O’Donnell, head of domestic beer marketing at DB Breweries: “For 126 years, the Tui Brewery has created stories large in life but so little known. This slice of history takes Tui’s yarns to a completely new level with the clever wit of one of New Zealand’s most infamous storytellers. The Tui Brewery is proud to bring to life a coffee table book that guys will actually want to read.”

Says Paul Wilson, GM Saatchi & Saatchi: “A book like this is branded content in its purest form. It had been incredibly fun creating an actual printed book in the digital age – we couldn’t be prouder of the craft and effort put into this little beauty.”

The book is published by Upstart Press and available where all good books are sold for $39.95. An audiobook is also available for free by just reading it out loud every now and again.

Saatchi & Saatchi NZ