Bell Tea and Coffee Company appoints Special Group as its new advertising agency partner
February 17 2016, 6:29 pm | | 1 Comment
Bell Tea and Coffee Company has appointed Special Group as its creative agency across both its tea and coffee brands.
Special has worked on the company’s coffee brands – Jed’s and Gravity – for some years, but will now pick up all of the Bell Tea portfolio.
Says Michael Redwood, managing partner, Special Group: “The Bell team are super-smart, entrepreneurial marketers and it’s been great working with them over the years. And we’re really excited to be partnering them across the whole business in both New Zealand and Australia.”
Says Michaela Dumper, head of marketing, Bell: “Bell Tea is investing to drive growth in export markets and Special’s strong Australian presence will be really valuable.”
1 Comment
Well done Special.
But, doesn’t that leave TBWA with just one account? Must be fun there.
“What shall we work on today?”
“Mmm, how about a kool new student campaign?”