Noel Leeming continues to tell real customer stories in latest TV spot via FCB New Zealand

This week Noel Leeming is launching a new TVC created by FCB NZ, the third in its services campaign series that features real customer stories. The stories have been selected to highlight the different types of services available at Noel Leeming, and to show real customers discovering how they can get the most out of their technology.

Following on from the first two TVCs that feature a loveable golfer learning how to watch his favourite game on TV with Chromecast and a father who was able to stay connected with his tech-savvy daughter after she went travelling, the latest TVC also features an experience had by a real Noel Leeming customer. The customer, a young woman living wih her partner, received a Fitbit for her birthday and wasn’t initially enjoying it. She went in-store to talk to a Noel Leeming expert who showed her all of the different things she could do with the product.

VIEW THE SPOT

After discovering that she could compare her daily results with her friends, the Fitbit brought our her competitive side and quickly became something she wouldn’t leave the house without.

The services campaign set out to strengthen Noel Leeming’s position as New Zealand’s leading technology destination, by showcasing the expertise of its staff and how they can help educate customers about their products in-store or assist with set-up at home.

The series of TVCs centre on the dedicated team of passionate experts at every store who are there to help customers having technology troubles, or who want to be shown more ways they can maximise their machines.

Says Sean Stephens, GM of retail services, Noel Leeming: “Technology is becoming more exciting and full of opportunity, but also more complex and more connected – leading to more pain points for our customers. The speed of change is incredible, meaning most people only scratch the surface of what their technology is capable of. That’s why we are really excited about our services campaign, as we can enable people to use their technology to its full potential.”

The new TVC will run across TV, YouTube and OnDemand from Sunday 11 September onwards.

Client: Noel Leeming

Engineer: Andrew McDowall