Sleepyhead showcases latest range of luxury Sanctuary beds in new work via Special Group

Local bed manufacturer Sleepyhead has launched a new range of luxury Sanctuary beds and produced a brand new TVC to showcase the most beautiful sleep ever made via Special Group, Auckland.

New cinematic quality, 15 and 30 second TVCs, directed by internationally renowned photographer Derek Henderson, shows that anyone can have a beautiful night’s sleep with the new Sleepyhead Sanctuary range. The ad which was filmed in Sydney, explores the moment before sleep and awake as a young woman slowly wakes; forgetting about the worries of yesterday and unaware of those to come. She glides out of bed, feeling vitalised and refreshed, ready to take on her day.

VIEW THE 30 SEC SPOT

VIEW THE 15 SEC SPOT

VIEW BEHIND THE SCENES FILM

In addition, Sleepyhead has partnered with fashion bible MiNDFOOD Style to create a stunning eight page editorial spread in the spring/summer edition. Led by editor in chief, Michael McHugh, with photography by award-winning NZ photographer Stephen Tilley, the high fashion shoot was the perfect way to showcase the new luxury Sanctuary range.

Says Warren Roach, marketing manager, Sleepyhead: “We believe craftsmanship is the single most important element in building any mattress, and at Sleepyhead, more than 80 years of experience goes into the design element of our beds. Our mattress makers build up each layer by hand, using only the finest materials like natural silk and luxurious wool, to ensure every component is perfect, resulting in a beautiful night’s sleep – just as the ad showcases.”

The 15 and 30 second ads are now airing and will appear across TV, cinema and digital channels. The MiNDFOOD Style edition is on sale now.

Client: Sleepyhead

MiNDFOOD Magazine: Michael McHugh