Powershop challenges Kiwis to trump Trump in new interactive campaign via Special Group, NZ
As it goes down to the wire in the US election, Powershop has continued on from its satirical viral video featuring toddlers in orange wigs reciting outrageous Donald Trump quotes. This time, in a campaign developed by Special Group, it’s added an interactive element, challenging people to ‘enjoy the power’ by replacing Trump’s words.
The new 15″ content pieces feature toddlers saying Trump quotes. The footage abruptly pauses and a range of cheeky words replace Trump’s. The viewer is then challenged to trump Trump at the Powershop website.
![PowershopBoards_D02[2] (1).jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/4/2016/11/05015425/PowershopBoardsD025B25D2028129.jpg)
The microsite Powershop has created allows visitors to modify and share some of Trump’s more bizarre quotes. Up for grabs are quirky Trump related prizes such as instant tanning lotion, Monopoly New York City board games and latex Trump masks.
Supporting the video and microsite is a range of digital adshels and clever interactive street posters, with adhesive words that can be torn off and placed over the top of Trump’s.
![PowershopBoards_D022[2] (1).jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/4/2016/11/05015425/PowershopBoardsD0225B25D2028129.jpg)
The campaign builds off the success of the earlier Trump campaign – keeping the fun of the original and adding new interactive elements. Powershop has always been focused on delivering exceptional customer experiences, and the interactivity draws parallels with their hands on ethos ![PowershopBoards_D023[2] (1).jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/4/2016/11/05015425/PowershopBoardsD0235B25D2028129.jpg)
that allows customers more control over their power usage.
The approach is topical, fun, different and breaks the mould of traditional power company marketing.
Creative: Special Group
Media: MBM
PR: Sputnik
1 Comment
So much yawn