Azamara Club Cruises debuts new ‘Stay Longer. Experience More’ tagline in latest brand campaign
As Azamara Club Cruises prepares to bring its second ship, Azamara Journey, to Australia and New Zealand in February, the company has announced an evolution of its position as the cruise line for discerning travellers. Known for its specialisation in Destination Immersion, Azamara has today announced its new, even stronger proposition: Stay Longer. Experience More.
Says Larry Pimentel, president and CEO, Azamara Club Cruises: “Within this evolved positioning, there are two powerful guest deliverables.
“The first is we’re shifting from enabling our guests to immerse themselves in the destination, to delivering over one thousand new and existing destination experiences for guests to select from in over 70 countries.
“These experiences provide the second powerful deliverable: one-to-one human connection. Our land product will be curated to ensure guests get to connect in a personalised and unique way with the people in the destinations they visit. This may occur through people to people interaction, cultural experiences, enjoying local food and beverages, music, events and so on.”
With its two ships Azamara Journey and Azamara Quest, the line’s enhanced brand position will continue to be grounded in Destination Immersion, including longer stays and more overnights, but will now go well beyond that. It is comprised of three pillars that collectively will provide an extraordinary experience on land and at sea.