Speight’s launches new ‘Unfinished Spaces’ promo part of ‘We Will’ campaign via DDB NZ
Speight’s has continued its ‘We Will’ campaign via DDB NZ, for the third year in a row, this time giving three Kiwis a custom made bar worth $15,000 to complete their home, including personalised glassware, a bar fridge and a Speight’s tap.
The Speight’s Unfinished Spaces campaign has launched across New Zealand and is supported with 30″/15″ TVCs, extensive digital activity, outdoor, social and point of sale activity.
Anyone who enters has to show their unfinished space and have a bunch of mates who are willing to help put it together – because its not completely finished.
Says Ben Wheeler, Speights: “Speight’s We Will is now in its third year. We’ve tackled sheds, we’ve tackled unfinished projects, so we are pumped to help tackle the unfinished spaces of Speight’s drinkers and give them an awesome place in their own home, to enjoy a Speight’s with their mates.”
“Speight’s is the beer for people who get things done and the third year of We Will just builds on that. We have been amazed at how many people have jumped on the bandwagon or nominated a mate in need over the years.”
“We enjoy encouraging New Zealanders to put an end to the unfinished and reward themselves with a cold Speight’s when the job is done.”
Client: Speight’s
Craig Baldie – Marketing Director
Ben Wheeler – Category Director Beer
Jane Dempsey – Marketing Manager, Mainstream Beer
Geoff Kidd – Brand Manager
Genevieve Brown – Assistant Brand Manager
Chris Snow – Brand Activation & Speight’s Centre Manager
Creative Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Ben Pegler
Creatives: Tom Cunliffe, Zac Lancaster
Executive Producer: Judy Thompson
TV Producer: Kate Moses
Lead Business Partner: Scott Wallace
Senior Business Director: Jenny Travers
Business Manager: Michael Doolan
Executive Planning Director: Lucinda Sherborne
Print Producer: Andy Robilliard
Retoucher: Gordon Moir
Public Relations: the pr shop
Account Director: Pippa Lekner
Senior Account Manager: Sam Allen
Account Manager – Lauren Frost
Digital Agency: Young & Shand
Creative Director: Tim Wood
Creatives: Jack Wadham, Skyler Bongers
Designer Director: Geoff Joe
Designer: Ryan Overeem
DOP: Alex McVinne
Motion Designer: Will Brown
Developers: Andrew McCullum, Jeremy Prowse
Production Company: Reframed Media
Digital Producer: Haden Postlewaight
TV Producer: Caroline Wells
Senior Strategist – Jesse Kelly
Senior Account Managers: Nicola Stallard, Henry Smith
Account Executive: Libby Houghton
Media: Zenith
Paul Ruscoe – Business Manager
Stephen Larsen – Media Planner
2 Comments
There’s at least 39 people involved here, so is what I’m seeing an unfinished project?
We Will What? – That’ll because the director and production company didn’t get a credit