Cobb and Co. appoints King St as new full- service agency following a three-way pitch

Cobb and Co., one of New Zealand’s favourite brands, is planning a comeback and has appointed King St as its full service agency partner after a three way pitch in May.

Says Chris Williams, King St: “We all have great stories to tell about our Cobb and Co. experiences. So it goes without saying that we are absolutely over the moon about this  opportunity.”

The account includes creative, media and digital services.

Says Nathan Bonney, chief operating officer, Cobb and Co.: “It’s an important time for the business. We know we have a great history and with eight stores in operation, our plans are to expand over the coming years. Now we need to create new stories, so this appointment is all about who we saw as the best partner to help us grow. King St impressed us with their grasp of the issues and our brand and the holistic nature of their service offering.”

Says Williams: “It would be fair to say we downed our tools and celebrated immediately when we received this news. Further proof of what’s on offer south of the Bombays.”