Harcourts International appoints Little Giant, Linked by Isobar as new digital agency of record

Auckland-based digital creative agency Little Giant, Linked by Isobar has been awarded business from global real estate company Harcourts International Ltd.

Established in New Zealand in 1888, Harcourts is the largest real estate group in New Zealand and the fastest growing real estate group in Australasia, providing real estate services for homes, land, commercial, leasing, lifestyle, rural and rental property across 830 offices world, their main regions being New Zealand, Australia, South Africa and USA.

Little Giant has partnered with the Harcourts International team on a new digital platform which will be rolled out across all of its global markets, with the initial launch happening to the New Zealand market in the New Year.

The project will integrate with a number of data platforms that aim to add considerable value when making decisions about where to buy or rent and will reinforce the value Harcourts add as an agency when selling.

Says Danica Paki, head of client services, Little Giant: “The Harcourts International win is an extremely exciting one for us. The team is visionary with what they believe their role in the consumer journey entails.

“Working with the team, we wanted to really interrogate the role that their website plays for their customers, delivering real value alongside driving business success for Harcourts. We’re part way through the project and the team at Harcourts are incredibly engaged and onboard with the vision.

“Once live, it will be all about optimising the platform and learning more about how we can improve it based on real consumer data and interactions.”

Says Katie McAleese, head of marketing and communications, Harcourts International: “Partnering with Little Giant has enabled Harcourts International Ltd to take the next step in our digital strategy. Little Giant’s ability to fully immerse themselves in our brand, and our industry, combined with their talent across strategy, UX and development has really bought our brief to life.

“We are very excited to reveal the new digital platform to the New Zealand market in the New Year.”