Tower introduces Kiwis to three agents of chaos ‘The Misses’ in new campaign via Bastion Shine
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Tower, the modern Kiwi-born insurer that is reshaping insurance to be simpler, smarter, and digital-first, has...
The One Show 2025 Insights Report reveals key trends and jury predictions
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Also included is the “Disciplines Deconstructed” section, a detailed analysis from jury rooms decoded into 10 major...
New Zealand scores two Gold, two Silver and one Bronze at the 2025 Clio Health Awards
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New Zealand has scored two Golds, two Silvers and one Bronze at the 2025 Clio Health Awards.
Contact appoints Together for media planning, buying, data and customer services
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Leading independent media agency Together has been appointed by Contact Energy for media planning and buying, data...
After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group
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"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th
A Kiwi or Aussie attending Cannes Lions? Get your invite now to the Campaign Brief Welcome Drinks honoring special guest ‘King David’ Droga
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A tribute to special guest DAVE DROGA at our annual Campaign Brief Cannes Welcome Drinks on Monday 16 June from 5.30pm.
Bestads Best TV of the Week: Campari’s ‘The Bartender’ via AKQA Italy
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
Your last chance to be a MAD Stars Star ends on Monday, June 16. Enter Now. Make fame yours
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The MAD STARS 2025 deadline is Monday June 16. No extensions. It’s your last chance to compete for fame at Asia’s only i
Bestads Best of the Week Reviewed by Sam Stuchbury, Founder/ECD, Motion Sickness, NZ
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...
Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 – RSVP now
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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.
Young people encouraged to ghost their loved ones while driving in new campaign via VML NZ
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Young drivers have a crash risk that is four times higher if they use their phone while driving. To combat this, ACC...
London International Awards announces the 2025 Audio & Radio jury
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“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love..."
Becky Erwood joins Mango Communications as Group Business Director
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Mango Communications has announced the appointment of Becky Erwood as Group Business Director. With over 25 years of exp
AI-powered creativity platform Springboards secures backing from industry powerhouses
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Springboards, the AI-powered platform built to inspire creativity and not give you the answers, today announced...
The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14
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This year’s program branding by Khyati Trehan, a YG19 winner.
WPP Media Launches Open Intelligence
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In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled...
BCG2 and Crave Global merge to form BcgCrave, a purpose-driven agency to give brands momentum
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Creative agencies BCG2 and Crave Global, with complementary strengths, have officially joined forces to create a new...
Curious Nation taps Braydon Priest for senior producer role to lead project delivery across expanding NZ portfolio
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Brand activation agency Curious Nation has appointed former Mediaworks leader Braydon Priest, as a senior producer to...
Animates’ Pawprint Petition Campaign Reaches Parliament with 173,000+ Signatures
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Today marked a major milestone for pet advocacy in Aotearoa, as Animates officially presented the Pawprint Petition...
Marty Hungerford: How marketing and advertising creatives can thrive in the AI era
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Guest post by Marty Hungerford, Chief Innovation Officer, BRX
Who Will Win at Cannes Lions 2025? Sign up now for Contagious’ Predictions webinar on June 11
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The Cannes Lions International Festival of Creativity is just around the corner, and the team at Contagious is ready...
AMI Insurance launches next phase of ‘On Your Side’ campaign via Colenso BBDO
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AMI Insurance is set to launch the latest phase of its ‘On Your Side’ platform with a new campaign created by Colenso...
VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him
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The best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief....
LIA announces the 2025 Creative Strategy and Creativity in PR Juries
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“Successful campaigns are those that bring fresh perspective to the table. There is strategic thinking coupled with..."
ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul
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The early bird deadline for entry is June 27, regular deadline July 28, extended deadline August 25, 2025.
LIA 2025: Get 25% Off Entry Fees Before June 10
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25% discount on entry fees through 10th June, 2025.
Lotto NZ Bares it All in Latest ‘Imagine’ Campaign via DDB Aotearoa; Brings Promises and Powerball dreams to life
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The 2025 campaign takes a more light-hearted approach to delivering a bolder story grounded in a very Kiwi truth
Comms Council set to host new webinar: ‘How to Speak the Language of the CFO and the Board’ with Ian Whittaker – Wednesday 11 June at 9.00am
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Webinar announcement: How to Speak the Language of the CFO and the Board - Wednesday 11 June at 9.00am.
MAD STARS entry deadline quickly approaching: Regular deadline is today May 30 with the final entry deadline on Monday, June 16
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The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16.
Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub
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"A little bit silly, and visually striking - this one made me smile."
Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”
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"Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative (and pride of
Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Kiwi owned, female-founded Capsule turns five: announces new fund to support NZ writers
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Five years after launching one of New Zealand’s most refreshing, relatable and exciting new digital media platforms...
Damon Stapleton: Creativity. The value of water on the smoke.
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Some of you may find this shocking but not all ideas are the same. I find many speak about ideas like they are loaves...
CB Exclusive: Ben Coulson set to depart ANZ Chief Creative Officer role at Dentsu Creative
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Until a replacement for Coulson is found, Dentsu Creative NZ co-CCO Brett Colliver will lead creative across Aust and NZ
True bolsters design department with appointment of Helen Chapman as Design Lead
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Independent agency True Limited has bolstered its design offering with the appointment of Helen Chapman as Design Lead.
Deadline extended to Friday May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter
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FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de
Anchor + Noma Bar kick off World Milk Day with bold tribute to the beautiful game via TBWA\NZ
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To celebrate World Milk Day on the 1st June, and a stellar inaugural season as front-of-shirt sponsor for Auckland FC...
Pead takes out Supreme Award at 2025 PRINZ Awards for ‘Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust’
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Last night, Pead took home the coveted Supreme Award at the annual PRINZ Awards for their campaign, Restoring Mana...
WPP retires GroupM name and launches WPP Media to usher in new AI-driven era
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WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to...
Dani Bassil named CEO of M+C Saatchi Group AUNZ as Justin Graham, CEO, M+C Saatchi Group APAC prepares to step down
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Dani Bassil named new CEO of M+C Saatchi AUNZ as Justin Graham prepares to step down after 12 years with the agency.
David Droga to step down as Accenture Song CEO for Vice Chair role; Ndidi Oteh to CEO; Nick Law to creative strategy & experience lead
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Within only four years, Song became the world’s largest tech-powered creative company, growing from $12.5 billion
WHISKAS launches ‘The Purrcast’, a kitten advice podcast hosted by cats via AMV BBDO, London
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While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan...
Beyond the Brief: How FEDERATION won over rock royalty to deliver Aotearoa’s newest superhero
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CB caught up with the team to hear how Dash came to life, how they convinced Brian May to approve the reworked lyrics...
Fern Holloway returns from London to lead Match Artists into next phase of growth
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Match Artists, one of New Zealand’s top-tier photographic and motion agencies, is signalling a new era with the...
Macca’s NZ launches ‘the burger that changes everything’ in new campaign via DDB Aotearoa
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DDB Group and Macca’s have introduced McCrispy to New Zealand, a burger that in one crunchy bite will have people...
Thompson Spencer’s Melanie Spencer receives commendation at Women Leading Change Awards
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Melanie Spencer, CEO and Co-Founder of full-funnel creative and media agency, Thompson Spencer, has received an...
Ex-Monkeys Melbourne Ant Keogh, Paul McMillan and Michael Derepas create Kerfuffle
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The trio, recognised as one of the most awarded agency teams in the country, spent seven years at the helm of The Monkey
ANZ + TBWA\NZ Press Auckland FC’s Debut Season to Vinyl to Commemorate a ‘Record Season’
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Following a history-making debut season for Auckland Football Club (AFC), founding sponsor ANZ has released...
Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2024
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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...
Braintrust’s Ben Cooper shares insights from D&AD Festival AI & Creativity Report Session
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Last Wednesday at D&AD Festival in London, Ben Cooper, Founder & Innovation Director at Braintrust, took the stage...
Leonardo.Ai taps Cannes jury president and global judges to explore the future of AI-generated art in latest ‘Spill’ trend report
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Poynton: “While other shows scramble to wedge in AI categories, the D&AD Awards embeds AI across disciplines—no novelty
DIVISION takes out D&AD 2025 Production Company of the Year title
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DIVISION has been named D&AD's Production Company of the Year for 2025, marking its fifth...
Liquorland appoints HYPER as creative agency partner following a competitive pitch
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HYPER, a specialist retail media and marketing agency, has announced its appointment as the new creative advertising...
Maddi Cummane departs AKQA New Zealand for UX Strategy Lead position at Daylight
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As Daylight continues to innovate within its digital and product offerings, the creative and technology studio...
BEN COULSON’S D&AD DAIRY PART 2 – THE SPANISH INQUISITION
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Ben Coulson, ANZ Chief Creative Officer at Dentsu, was president of the Creative Commerce Jury at this year’s D&AD Award
Motion Sickness and DIG PR share #14 spot in 2025 ADC Asia-Pacific Agency Rankings
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Motion Sickness and DIG PR have both been ranked equal #14 agency in Asia Pacific in the ADC Global Creative Rankings
DoorDash introduces Kiwis to delivery superhero Dash in new campaign via FEDERATION, featuring an iconic Queen hit – approved by Brian May’s team
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DoorDash is strengthening its brand presence in New Zealand with the launch of its biggest local brand campaign to...
Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address
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"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."
2degrees creates phone lullabies to put you and your phone to sleep at bedtime in new radio campaign via TBWA\NZ and Eardrum
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As part of their ongoing work to promote healthier phone behaviours, 2degrees used timely radio ads to help get...
Beyond the Brief: How TBWA\NZ choreographed joy, realism and trust with ANZ’s Sharma family
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In this edition of Beyond The Brief, TBWA\NZ CCO Shane Bradnick shares how the agency brought joy and emotional depth...
NZ scores one Yellow Pencil, one Graphite Pencil, 11 Wood Pencils at 2025 D&AD Awards; The Tuesday Club / Assembly wins Yellow Pencil for Animation
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New Zealand has won 1 Yellow Pencil, 1 Graphite Pencil and 11 Wood Pencils at the 63rd D&AD Awards Ceremony.
UFO Rodeo expands footprint to Wellington with acquisition of production studio Wrestler
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Independent New Zealand-owned creative powerhouses join forces to deliver smarter, bolder storytelling at scale.
Katrina Alvarez-Jarratt departs ECD role at TBWA\Sydney after nine years with the agency
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Campaign Brief can reveal that after nearly a decade with the agency, Katrina Alvarez-Jarratt has departed TBWASydney
“Please Ignore It”: Tourette’s Association of NZ launches anti-awareness awareness campaign for Tourette’s Awareness Month via Saatchis NZ
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Tourette’s Association of New Zealand launches an awareness campaign that wants you to ignore.
Motion Sickness adds five new hires across strategy, creative and client service
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Independent agency Motion Sickness has made five new hires across its Auckland office, expanding its capabilities in...
Attivo acquires US AI-powered growth agency The Next Practice
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Global marketing services company Attivo continues its build-up of capabilities in the U.S., this week announcing...
The Sweetshop NZ welcomes Jimena Murray to the team as Executive Producer
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The Sweetshop has officially announced that Jimena Murray has joined the team as Executive Producer.
V Energy + Thinkerbell fuel the flow-state in new campaign for slow-release energy range V Riise
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V Energy has partnered with Thinkerbell to launch its brand new range of slow-release energy drinks, V Riise...
13 more entries from New Zealand make the cut in final round of D&AD 2025 shortlists
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13 entries from New Zealand have made the cut with Colenso BBDO and The Tuesday Club leading the Kiwi shortlists with...
Pum Lefebure and Tiffany Rolfe take on new board leadership roles at The One Club for Creativity
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Lefebure, previously Vice Chair, replaces Glenn Cole as Board chairperson.
NTE 4 IT: KiwiPlates unveils new ‘Lovely Nite’ film via Saatchis NZ ~ directed by 3&7’s Jane Shearer
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Jane Shearer of 3&7 shoots latest film for KiwiPlates' 'Everyone has a Story' brand platform.
Ellena Mills’ D&AD Diary Pt 2: “It’s damn hard to get shortlisted. It’s even harder to win a Pencil”
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"Day two began with our shortlist in hand and the real stakes on the table."
Mahmood Shiblaq departs Bastion Shine to join YS. in Performance Director role
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Independent agency YoungShand has appointed respected digital media leader Mahmood Shiblaq as its new Performance...
14 entries from New Zealand make the cut at the first shortlist stage of 2025 D&AD Awards
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14 entries from New Zealand have made the cut led by Colenso BBDO with four shortlists.
Bestads Best of the Week Reviewed by Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Vogel’s send Kiwis a slice of home in new ‘Toastcards’ campaign via DDB Aotearoa
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DDB Aotearoa and Vogel’s have answered the prayers of homesick New Zealanders across the globe, with their new...
Ogilvy Network ANZ unites social and influence expertise under ‘Social@Ogilvy’ banner
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Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together...
Media Design School’s Gab Gillespie and Aidan McNeillage make the cut at shortlist stage of AKQA’s Future Lions competition
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Gab Gillespie and Aiden McNeillage, a creative advertising team from Media Design School, have made the cut at the...
Colenso BBDO ranked #10 APAC Agency of the Year in The One Show 2025 Creative rankings; Special NZ ranked #5 Independent APAC Agency of the Year
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Based on point totals for wins at The One Show 2025 announced last week during Creative Week in New York...
TBWA\NZ promotes Group Business Director Priyanka Patel to Managing Partner
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TBWA\NZ has announced the promotion of Priyanka (Pri) Patel to Managing Partner, recognising her exceptional leadership.
Ellena Mills’ D&AD Diary – Part 1: Kerning, Craft and Creative Envy
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"First day judging D&AD packaging design was equal parts jet lag, excitement, and that awkward new-kid feeling."
D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’
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D&AD and Shutterstock release AI & Creativity Report 2025 'Shaping the Shift - Leading in the Age of Intelligence'.
Break Up with Your Car: Auckland Transport urges Aucklanders out of ‘car monogamy’ in latest ‘Mix Your Go’ campaign via FEDERATION
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Campaign reframes car dependency inspiring Aucklanders to start seeing others, walking, biking, buses, ferries & trains.
Milwaukee launches first-ever regional brand campaign in ANZ ‘Forever For The Trade’ via Roller
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The new campaign not only breaks new ground for the brand in Australia and New Zealand, but also reaffirms its...
AdWorks Shop launches, offering fast marketing solutions for SMEs, backed by Waitapu Group
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First-of-its-kind online marketing store to bring quality, fast, and affordable marketing support for small businesses.
Tremains Real Estate appoints Rainmakers as new media agency following a competitive pitch
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Following a competitive pitch, national property experts Tremains Real Estate, have appointed Rainmakers as its media...
SEEK helps Tarzan, Dorothy and the Tooth Fairy find their jobs in new campaign via Droga5 ANZ
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SEEK, Australia’s leading employment marketplace, has launched a major new brand campaign highlighting that every...
Ben Coulson’s D&AD Diary Part 1 – Case Study Waterboarding
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"Ok, here we go, enter the password and pow - you have 600,000,0047 case films still to judge..."
One Show 2025: FCB NY takes out Best of Show for Spotify ‘Spreadbeats’ + Agency of the Year title
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FCB New York capped off a stellar year at The One Show 2025, winning Best of Show for Spotify “Spreadbeats” and being...
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