Special Group hires Lewis Road Creamery head of marketing Storm Day as head of account service

Storm Day has joined Special Group in the newly created role of head of account service after being the marketing director of one of New Zealand’s most loved and innovative brands – Lewis Road Creamery.

During her time at Lewis Road her role was to guide the brand as well as being responsible for driving brand value in New Zealand and export markets including China and the US.

Before joining Lewis Road Storm was group business director at Assignment Group on brands including Tourism New Zealand, Kapiti, Hyundai, TVNZ and New Zealand Story.

Storm will be responsible for leading Special’s team on the global Tourism New Zealand account as well as leading the entire account service department.

Says Tony Bradbourne, partner, Special Group: “It’s a real coup to attract someone of Storm’s calibre. Her insights and experience from being Head of Marketing at such a successful brand as Lewis Road will be invaluable for our clients and staff alike. It’s unique having someone who has done so well in that position now leading our amazing account service department.”

Says Day: “I’ve loved my time at Lewis Road, it was a difficult decision to leave, but excuse the pun, there is something very special that’s happening at Special. The work Special is producing is incredible, the ‘Good Morning World’ campaign for Tourism New Zealand is world-class, they are working on some of the biggest and most interesting marketing challenges in the country, and their trans-Tasman offering is second to none.

“I believe in building strong relationships to accelerate positive change and I am passionate about driving business growth with innovation and creativity. Storytelling and brand building are always at the heart of what I do and I will continue to evolve these skills that I have developed and learnt from the best creative storytellers in advertising and marketing.”

“Yes Special do innovative work, but they also have a constant drive to innovate their model to keep pace with the changing marketing world. It excites me to bring all of the NPD experience that I’ve learnt at Lewis Road to help Special achieve their innovation goals.”

Says Michael Redwood, managing director, Special Group: “Storm has an exceptional track record of excellence and achievement. I can’t wait to be working with her again.”