Warmer Kiwi Homes and Clemenger BBDO Wellington are showing Kiwi families what a warm home could really mean for them in their latest campaign.
The spot released last month launches the second phase of Warmer Kiwi Homes grants, letting Kiwis know they could be eligible for two thirds off the cost of heaters and insulation.
Featuring a keen young gamer, his dad and the simple comforts of a warm home, the spot unpicks what warmth really means: less time spent on heating, and more time spent together.
Says Nicola Burroughs, senior marketing advisor at EECA: “We know there are many people going to great lengths to keep their families warm. But this warmth typically comes with a lot of hard work, time and energy. We wanted to show Kiwis there’s a simpler way to keep their loved ones warm, without the effort.”
Finding its two heroes was integral to the charm of the storytelling, says Sweetshop director, Louis Sutherland: “We wanted to bring a balance of raw presence and playfulness to keep the spot relative but fun. Our lead boy Inoke was a great find and at only six years old, he did pretty ace for his first shoot.”
Since launch, EECA (Energy Efficiency and Conservation Authority) has received a flurry of applications for Warmer Kiwi Homes grants. Meaning more Kiwi families will soon be able to trade rugging up for chilling out.
The spot marks the first in a line of work set to be released by EECA and Clemenger BBDO over the next few weeks.
Client: Warmer Kiwi Homes (EECA)
Creative Agency: Clemenger BBDO Wellington
Production Company: Sweetshop
Director: Louis Sutherland
Media Agency: OMD