Guinness raises a glass to the love of rugby in new campaign via Special Group New Zealand
Guinness has run a topical press, street-poster and digital campaign in New Zealand via Special Group, ramping up the drama before Saturday’s knock-out quarter final rugby game between Ireland and New Zealand, with a simple graphic execution based on ‘may the best team win’.
Says Tony Bradbourne, co-founder of Special Group: “Both countries have a lot of respect for each other, and both share a real passion for the game of rugby. Sadly, one country will be bitterly disappointed come Sunday, but hopefully we’ll all be able to raise a pint to a great game of rugby.”
Says Simon Warren, senior brand manager at Lion: “We are thrilled to continue the story of Guinness and the hearty rivalry between Ireland and New Zealand.”
At St Patrick’s Day this year, Guinness made national headlines for street posters calling on fans to raise a drink in hope the two rugby teams meeting at the Rugby World Cup. And now that’s happened.
Lion
Adrian Hirst, Category Marketing Director
Simon Warren, Senior Brand Manager
Sophie McLeay, Assistant Brand Manager
Rory Kvalsvig, Assistant Brand Manager
Special Group
Executive Creative Director – Gary McCreadie
Head of Strategy – Rory Gallery
Account Manager – Jack Close
Copywriter – Karl Fleet
Illustration by Toby Morris
10 Comments
That is so weak why even try to PR it? Surely this just highlights the total lack of credibility specula has a a creative agency. Good morning dull crap.
Is everything ok? I hope you’re doing alright. Mondays are tough x
Completely out-done by this lads…https://twitter.com/GuinnessIreland/status/1185529810342285312
Probably not the best way to announce a new senior appointment.
When a pun leads the strategy.
Why all the haterade this morning gang? Norton, Yawn, Calling it, Happens. Did you really need get on here with your nasty anonymous little digs? Feel better now? Nice one.
Not hateful. Just accurate. Stand by my word. I personally would have done a pun and not turned up to work on Monday after being humbled by the brilliance of the Guinness/Carlsberg message.
Is it possible to stand by one’s word while commenting anonymously on a CB thread? Asking for a friend.
Guys, yes it’s an incredibly unimaginative and boring ad for a legendary brand. Yes, they should be ashamed of themselves. Yes, we’re talking about it way more than the public will. Let’s forget it and move on.
Post a link to your portfolio you coward